Marketing Manager

About the Role

Key Responsibilities

• Present marketing plan and tactics to gain buy-in with key stakeholders (Doctors, PM, RDO, LW marketing).
• Execute marketing plan tactics to meet practice goals.
• Monitor and report on marketing tactic results, including metrics such as leads, missed call rate, lead conversion rate, scheduled appointments, marketing ROI, and Google review growth.
• Coordinate with internal team and external vendors to support activities necessary for executing the marketing plan.
• Coordinate with practice leadership on internal events and local marketing activities.
• Monitor marketing spending to ensure all expenditures are within budget.
• Ensure brand continuity is upheld throughout all marketing efforts.
• Design and order marketing materials as needed.
• Audit and optimize digital marketing and patient touch points, including patient experience platform, online scheduling, website, Google Business profile, and social media platforms.
• Work closely with operations, setting and meeting goals.
• Support internal Lightwave events with in-person responsibilities.

Requirements

• BS/BA degree in business, marketing or communications.
• 3 years of relevant marketing experience, with additional 3+ years of experience considered in lieu of education.
• Experience with executing marketing tactics for B2C and B2B markets.
• Demonstrated ability to lead and manage agencies as well as collaborate cross-functionally with team members.
• Knowledge and experience in a variety of advertising methods, including SEO, SEM, Paid Social, and traditional advertising.
• Experience working remotely in a multi-location environment.

Nice to Have

• High levels of creativity and design thinking.
• Strong problem-solving skills.
• Ability to work with little direction and in a fast-paced entrepreneurial environment.
• Excellent organization and presentation skills.
• Exceptional time management skills.
• Proactive and motivated to drive projects forward.
• Desire to grow both professionally and personally.

Qualifications

• Educational background in business, marketing, or communications
• Relevant marketing experience (minimum 3 years)

Benefits & Perks

• Health and dental benefits
• 401(k)
• Holiday pay
• Paid time off