Marketing Manager

About the Role

Key Responsibilities

• Execute and optimize data-driven strategy and programs to achieve business goals
• Collaborate with leadership team and other senior stakeholders to define marketing plans
• Partner closely with sales teams to ensure strong marketing and sales alignment
• Deliver research and analysis to drive marketing strategies
• Develop and deploy multi-channel marketing campaigns, including supporting creation of strategy, messaging, aligning internal teams and project managing execution
• Iterate and optimize campaigns based on data and analysis of previous campaigns and tactics
• Provide ongoing reporting, campaign insights and pacing towards goals to stakeholders
• Partner with Campaign Managers, Field Marketers, Strategic Sales and BDRs to build strategic marketing motions
• Work closely with marketing operations to support high-performance marketing tools and integrations

Requirements

• 3+ years' experience in a marketing role, ideally in B2B and/or B2B technology
• Highly organized and efficient with the ability to develop and execute against an evolving plan
• Team player capable of working both collaboratively and autonomously within the Digital Team
• Strong project management, time management, prioritization and organizational skills
• Experience managing and prioritizing multiple projects simultaneously
• Demonstrated ability to achieve results working cross-functionally with sales, marketing and product teams
• Proactive self-starter with high initiative and critical thinking
• Ability to think strategically with exceptional attention to detail in execution
• Experience using marketing automation software (Salesforce Marketing Cloud preferred)
• Experience working within CRM & Sales software (Salesforce)
• Experience with multi-touch attribution reporting
• Knowledge of intent solutions such as Demandbase is advantageous

Nice to Have

• Experience using technology such as intent solutions (e.g., Demandbase)
• Support the ongoing development of Ideal Customer Profiles

Qualifications

• Educational background or certifications are not explicitly specified, but 3+ years of relevant marketing experience is required

Benefits & Perks

• Competitive salary within the range of $90,000-$110,000 USD for New York-based employees
• Comprehensive health benefits including extended health coverage, disability insurance, and health spending account
• Paid sick days, maternity/parental leave, and other leave programs
• Annual vacation days that increase with tenure
• Paid corporate bonuses and 401(k) retirement plan with company matching
• Additional perks for New York employees including a subsidized meal program
• Work environment supporting work-life balance with flexible and hybrid work arrangements