Marketing Manager, DTC Product Marketing

National Football League

Inglewood, CA

Full Time

Senior

19 days ago

Job Description

About the Role

The DTC Product Marketing team at the NFL is responsible for driving campaign development, brand strategy, media planning, and execution across the DTC portfolio, including NFL+, NFL Fantasy, NFL App, and more. As a DTC Product Marketing Manager on the Fan Engagement team, you will lead go-to-market strategies and daily marketing operations to accelerate subscriptions, reduce churn, deepen fan engagement, and deliver innovative, fan-first campaigns. You will collaborate internally across departments and externally with league partners, agencies, and platform providers to bring bold ideas to life.

Key Responsibilities

Lead marketing strategy and execution for the DTC portfolio, from planning to launch to optimization
Manage relationships with internal stakeholders and cross-functional teams to ensure campaign alignment
Oversee campaign development across owned and paid channels, including briefing, creative approvals, and shoot execution
Drive the development of promotional plans and manage creative asset delivery for both on-platform and off-platform touchpoints
Collaborate with media partners and internal teams to inform cross-channel audience strategies
Translate fan insights and data into compelling marketing strategies
Craft clear and inspiring marketing briefs for internal teams and external agencies
Contribute to weekly cross-functional planning meetings to ensure alignment and delivery against business goals
Support executive communication and internal rollout of marketing initiatives
Mentor junior team members and provide project leadership where needed

Requirements

5+ years of experience in marketing, preferably in entertainment, sports, tech, or subscription-based products
Strong strategic mindset with a track record of translating insights into action
Creative instincts and experience managing campaigns from ideation to execution
Excellent communication and storytelling skills (copywriting experience a plus)
Highly organized with a commitment to operational rigor and accuracy
Strong time management skills and the ability to juggle multiple high-stakes projects

Nice to Have

Passion for sports and an understanding of its role in culture
Background in subscription models, streaming, DTC platforms, and/or product marketing
Familiarity with the evolving media landscape and digital consumption behaviors
Hands-on experience with personalization, testing, measurement, and optimization
Comfort using AI and emerging technologies that scale and benefit the consumer
Team-oriented mindset with a drive for collaboration and accountability
Experience working in fast-paced, cross-functional environments
Fan of the NFL

Qualifications

Educational background is not explicitly specified in the description

Benefits & Perks

Competitive salary within the specified pay range
In-person work at NFL offices or stadium locations with no remote or hybrid options
A collaborative and inclusive work environment reflecting NFL core values

Working at National Football League

NFL's core values include Respect, Integrity, Team Responsibility, and Resiliency. The organization emphasizes building talent, executing with precision, inspiring others, living its values, knowing the business, and thinking big. The NFL promotes an inclusive, respectful environment that reflects its diverse fan base and encourages mutual respect, accountability, and excellence.

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