Marketing Manager - Email Focus

About the Role

Key Responsibilities

• Play a leadership role in building, aligning and executing marketing campaigns and tactics for designated lines of business and/or assigned projects.
• Assist in de novo and branch closing marketing activities, business development activities, and market disruption initiatives.
• Execute complex marketing projects and activities, working directly with internal sales teams, data teams, digital teams and/or corporate communications group.
• Act as a resource for colleagues and business partners on best practices and implementation details of marketing initiatives.
• Seek out opportunities to apply new and innovative approaches to reaching audiences and implement tactical plans.
• Develop and sustain metrics for monitoring continuous improvement of all marketing programs.
• Manage budgets for assigned projects and ensure all project approvals are captured and recorded.
• Adhere to all internal and external deadlines while ensuring alignment with lines of business.
• Maintain awareness of industry trends and develop understanding of brand guidelines and style.
• Serve as a marketing department representative on designated project management teams.
• Perform other related duties and projects as assigned.

Requirements

• BA or BS degree.
• Minimum of 5 years of job-related experience.
• Excellent communication skills, both written and verbal.
• Excellent customer service skills.
• Excellent project management skills.
• Excellent organizational, analytical and interpersonal skills.
• Detail-oriented.
• Ability to work and multi-task in a fast-paced environment.
• Ability to use a personal computer and job-related software.

Qualifications

• BA or BS degree.