Senior Director, Marketing Center Head, Bioprocessing

About the Role

Key Responsibilities

• Define and drive the overall global marketing vision and strategy for the company's product portfolio, ensuring alignment with corporate objectives and revenue targets
• Lead, mentor, and develop a high-performing team of marketing professionals, including Product Managers, General Marketing specialists, and Marketing Communications experts
• Oversee the entire product lifecycle from ideation and development support through launch, growth, and end-of-life, ensuring a robust product pipeline and portfolio optimization
• Direct the creation and execution of comprehensive marketing campaigns, market segmentation strategies, and branding initiatives to enhance market presence and customer engagement
• Guide the development and implementation of effective marketing communication strategies across digital channels, content marketing, public relations, and events
• Collaborate closely with Sales leadership to develop impactful sales enablement tools, training programs, and strategies that support regional revenue goals
• Partner with R&D and Business Development to identify new market opportunities, assess commercial viability of new technologies, and contribute to product roadmap development
• Establish and track key marketing performance indicators (KPIs), analyze ROI, and optimize marketing spend to ensure maximum effectiveness and efficiency
• Lead new product introductions including strong financial analysis of market entry
• Manage all aspects of our product lifecycle management
• Conduct thorough market research and competitive analysis to maintain a deep understanding of industry trends, customer needs, and competitive landscapes

Requirements

• Bachelor's degree in Marketing, Life Sciences, Business, or a related field required
• Preferred MBA or advanced degree Field of Study
• Highly experienced in progressive marketing within the biotechnology, life sciences, pharmaceutical, or diagnostics industry, with a focus on products (consumables, testing equipment, etc.)
• Advanced experience in senior leadership roles overseeing multiple marketing functions (e.g., Product Management, Brand Marketing, Marketing Communications)
• Exceptional strategic thinking skills with the ability to translate complex scientific information and market data into clear, actionable marketing plans
• Outstanding leadership, team-building, and talent development capabilities
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization
• Deep understanding of the full marketing mix, including digital marketing, content strategy, brand management, and product lifecycle management
• Strong analytical skills for market analysis, forecasting, and ROI measurement
• Proficiency in CRM systems (e.g., Salesforce), marketing automation platforms, and analytics tools
• Ability to thrive in a fast-paced, complex, and evolving scientific and commercial environment
• Demonstrated success in developing and executing global or regional marketing strategies that delivered significant business impact and revenue growth
• Proven experience in leading, mentoring, and developing diverse marketing teams
• Strong track record in new product launches and market development

Nice to Have

• Experience with product lifecycle management and go-to-market strategies
• Experience in the bioprocessing or life sciences industry

Qualifications

• Bachelor's degree in Marketing, Life Sciences, Business, or a related field

Benefits & Perks

• Competitive annual base salary ranging from $185,000 to $315,000, depending on skills, experience, and qualifications
• Opportunity to work in a global leader in life sciences
• Ethical work environment that respects and protects people and the environment
• Chance to make a meaningful difference by improving lives worldwide