Senior Marketing Specialist

About the Role

Key Responsibilities

• Develops and executes targeted marketing campaigns to reach specific audiences.
• Performs other assigned duties.
• Develops and maintains physician relationships to enhance consumer marketing efforts through lectures and events, collaborating with the physician relations marketing team on direct marketing strategies.
• Serves as a social media liaison, meeting quantifiable goals and objectives, and helps oversee websites related to the area of focus for timely and consistent updates.
• Collaborates with the Digital Strategy team to implement effective online strategies to drive volume and engagement.
• Works collaboratively with the Creative team, providing clear objectives, goals, timely feedback, and reasonable deadlines for the development of effective deliverables.
• Maintains and tracks budget, volume, and additional data for ROI reporting to ensure business goals are met.
• Acts as a brand ambassador, upholding the values of the organization and maintaining consistency of the brand internally and externally.

Requirements

• Bachelor's degree
• 2 years of work experience
• Florida Driver's License (DL)
• Self-starter with ability to implement initiatives in a strategic manner with minimal supervision
• Advanced organizational skills with the ability to multi-task in a fast-paced work environment
• Foundational knowledge and skills to implement integrated marketing programs, including marketing planning, volume-driving strategies, creative concepting and execution, corporate communications, digital and social media, project management, event planning and execution, research analysis, and physician relations
• Strong collaborator with ability to build meaningful relationships among the marketing team, leaders, staff, physicians, and community partners
• Strong oral and written communication skills

Qualifications

• Bachelor's degree
• 2 years of relevant work experience
• Florida Driver's License

Benefits & Perks

• Benefits from Day One
• Paid Days Off from Day One
• Career Development
• Whole Person Wellbeing Resources
• Mental Health Resources and Support