Marketing Services Coordinator

About the Role

Key Responsibilities

• Conduct Market Research
• Identify target accounts in a given market segment through various methods, trade show participation and by using web-based resources
• Research new markets for products and material technologies
• Identify market trends and drivers. Present findings to Business Development Managers to aid in deployment of R&D resources and funding
• Analyze lost business and cross sales analysis reports
• Identify sources for economic and market data relevant to Parker
• Compile charts, reports and data based on research activity to aid in forecasting and resource alignment
• Develop sales blitz and email campaigns
• Manage customer satisfaction surveys
• Conduct competitive market analysis
• Conduct competitive pricing analysis research to aid in pricing strategy and developing new product value propositions
• Manage Marketing Communications Activities
• Develop and maintain division literature including technical datasheets, catalogs, and newsletters
• Maintain Parker.com divisional pages
• Conduct direct mail and electronic advertising campaigns
• Coordinate divisional participation in trade shows

Requirements

• 4-year college degree in marketing, business, economics or a related field
• Strong written and verbal communication skills including technical writing experience or training
• Experience using desktop publishing and/or graphics design software is a plus
• Strong analytical skills and the ability to analyze data and draw data-based conclusions
• Ability to use Microsoft Excel to analyze data and create charts
• Strong presentation skills and familiarity with Microsoft PowerPoint
• Basic understanding of business to business sales and manufacturing
• Ability to grasp technical concepts and develop bulletins and product literature
• 10-15% travel is required

Qualifications

• Experience with desktop publishing and graphics design software (preferred but not required)