Marketing Manager

About the Role

Key Responsibilities

• Manage and support all lease-up efforts in the assigned markets
• Represent the markets as the regional marketing expert, recommending, outlining, and managing strategic marketing plans
• Work with the CMs/RMs/VPs to ensure traffic opportunities to the communities are being maximized, marketing standards are being followed, and renovations and lease-ups are on budget as far as traffic and leases
• Assist with 3rd party RFP new business presentations as needed
• Leverage additional existing and new software to improve the customer experience
• Manage Gables Residential's social media presence
• Manage Gables Residential's collateral storefront
• Help identify, implement, measure, optimize, drive, and manage new marketing initiatives
• Apply knowledge to interpret data and improve performance, both qualitative and quantitative
• Manage ILSs and other digital marketing efforts and related relationships, listing opportunities and enhancements and enhanced positioning
• Create and manage lease-up plans, takeovers and 3rd party presentations
• Oversee several marketing programs and improve upon reporting capabilities
• Analyze marketing metrics to identify cause and effect relationships
• Identify positive financial outcomes to increase profitability
• Develop strategies for marketing campaigns and examine related data
• Keep abreast of industry news and trends
• Perform other related responsibilities as defined by the VP or SVP

Requirements

• Proven experience in successful lease-ups
• Solid experience in data analysis and reporting
• Background in project management
• Expertise in Excel and Word
• Superb communication and multi-tasking skills with attention to detail
• Strong math and analytical skills
• Problem-solving aptitude and teamwork attitude
• Innovative and creative mindset
• Ability to communicate and present across company departments and management levels
• Passionate and knowledgeable about marketing and customer service
• Ability to provide actionable research results to inform key business decisions
• Effective communication and presentation skills with stakeholders at all levels
• Ability to work across all company disciplines including Revenue Management, Asset Management, and IT

Nice to Have

• MBA or other advanced education (preferred but not required)

Qualifications

• A bachelor's degree in marketing, market research, statistics, computer science, math, social sciences, business administration, or communications
• Fluent reading and writing in English
• Five to seven years' experience in multi-family marketing

Benefits & Perks

• Travel up to 20% required
• Position requires individuals to furnish their own vehicle
• Use of general office equipment including computer, printers, copy machines, fax machines, postage machine, binding machine