Marketing Manager, Go-To-Market

About the Role

Key Responsibilities

• Manage delivery of product marketing campaigns from end-to-end across a wide range of products and business objectives, including major launches and tactical promotions.
• Coordinate with newsroom, digital product team, and other partners to ensure the best of the product reaches the right audiences.
• Provide thoughtful recommendations to improve integrated campaign performance using data and feedback.
• Work closely with in-house and agency creative teams to ensure on-brief, on-schedule delivery of campaign assets.
• Collaborate with marketing channel owners and customer insights team to maximize campaign effectiveness and efficiency.
• Manage the product marketing testing roadmap.
• Build close relationships with key stakeholders across Bloomberg, especially with product and newsroom teams.
• Advocate for creative excellence and brand consistency across all campaigns.
• Use data and feedback to recommend improvements for campaign performance.

Requirements

• 5+ years of experience in consumer marketing, either in-house or in an agency, within the media industry or digital subscription sector.
• Experience managing marketing campaigns for different objectives, from upper to lower funnel, and for various products.
• Strong collaboration skills and ability to manage multiple projects in a fast-paced environment.
• Strong project management and organizational skills; experience with project management tools is a bonus.
• Strong analytical skills with the ability to find insights within reporting and communicate them clearly to stakeholders.
• Ability to brief data teams for reporting and conduct analysis oneself, requiring experience with MS Excel and GA4 or other digital analytics tools.
• Excellent communication and stakeholder management skills.
• A passion for news and media.

Nice to Have

• Experience working with project management tools.

Qualifications

• Educational background is not explicitly specified, but at least 5+ years of relevant experience is required.

Benefits & Perks

• Salary range of $100,000 - $135,000 USD annually plus benefits and bonus.
• Comprehensive and generous benefits plan including merit increases, incentive compensation, paid holidays, paid time off, medical, dental, and vision insurance, short and long-term disability benefits, 401(k) with match, life insurance, and wellness programs.