Marketing Manager, Health Plan Member Engagement

About the Role

Key Responsibilities

• Collaborate with health plan partners to align marketing efforts, co-branded campaigns, and member communications that meet CMS guidelines.
• Oversee creation of print and digital assets including flyers, emails, SMS, and outreach scripts tailored for health plan members.
• Partner with Marketing Operations to plan and execute targeted campaigns to drive engagement for Homeward services.
• Monitor engagement and campaigns specific to your health plan responsibility, using data and insights to measure performance, optimize campaigns, and report to internal stakeholders and health plan partners.
• Utilize AI solutions or demonstrate emerging skills to acquire and implement automation to improve efficiency, speed from concept to creation, and overall productivity.

Requirements

• 5+ years of experience in health plan marketing across total populations.
• 5+ years of client experience and presenting.
• Proven experience in developing and executing campaigns.
• Strong knowledge of Medicaid, Medicare, and commercial marketing guidelines.
• Ability to manage multiple projects and prioritize in a fast-paced setting.

Nice to Have

• Experience using AI solutions or evidence of an emerging skill set needed to acquire and implement automation.

Qualifications

• Experience in healthcare marketing, particularly with Medicaid, Medicare, or commercial plans.
• Proficiency in developing marketing campaigns and managing multiple projects.

Benefits & Perks

• Competitive salary, equity grant, generous paid time off.
• Comprehensive benefits package including medical, dental & vision insurance with 100% of monthly premium covered for employees.
• Company-sponsored 401k plan.
• Flexible working arrangement.