Marketing Manager, Hot Wheels Global Brand Team (DTC & Online Marketing)

About the Role

Key Responsibilities

• Own the digital brand ecosystem for Hot Wheels Adult, including DTC platforms, website, and online marketing initiatives.
• Develop annual DTC and digital marketing strategies aligned with brand and sales goals.
• Manage cross-functional campaigns and initiatives with brand, product, creative, analytics, and partners.
• Manage budgets and timelines for digital programs and launches.
• Drive initiatives that showcase Hot Wheels Adult while delivering cohesive consumer journeys and growing engagement and sales.
• Lead marketing strategies for adult-targeted DTC platforms such as Mattel Creations, Red Line Club, Elite 64, and exclusives.
• Partner with eCommerce and Product teams to optimize product launches, drops, promotions, and site merchandising.
• Drive customer acquisition, conversion, retention, and loyalty through digital campaigns.
• Collaborate on CRM and subscription/loyalty programs to grow collector engagement.
• Drive strategy, content, and performance of HotWheels.com as a brand and commerce hub.
• Partner with the DTC team on editorial calendar, landing pages, and brand storytelling across the site.
• Ensure seamless integration of eCommerce, storytelling, and community features.
• Partner with cross-functional teams to deliver best-in-class UX.
• Work with the Performance Marketing team on integrated online campaigns across social, search, email, and display.
• Manage campaign calendars and creative assets for adult DTC and site initiatives.
• Amplify partnerships, collaborations, and cultural moments through digital activations.
• Define KPIs for website, DTC, and online campaigns; report performance with insights.
• Run testing (A/B, UX, SEO) to optimize site experience, conversions, and engagement.
• Monitor competitive landscape, eCommerce benchmarks, and cultural trends to evolve strategy.

Requirements

• 6+ years of experience in brand marketing or purpose-driven strategy/marketing, with at least 3 years focused on DTC/e-Commerce marketing.
• Proven experience in brand storytelling and crafting audience-led narratives.
• Strong interpersonal skills and success working with internal and external partners.
• Ability to synthesize data and insights to create and execute plans.
• Expertise in performance, growth, and lifecycle marketing results.
• Experience managing digital product drops and growth/lifecycle/community-driven campaigns.
• Established project management, communication, and cross-functional leadership skills.
• Ability to work in a fast-paced, launch-driven environment with multiple campaigns.
• Experience with subscription models, loyalty programs, and membership marketing.

Nice to Have

• Experience with subscription models, loyalty programs, and membership marketing.

Qualifications

• Educational background not explicitly specified, but implied experience in marketing roles.

Benefits & Perks

• Competitive total pay programs.
• Comprehensive benefits.
• Resources to empower a culture where every employee can reach their full potential.