Marketing Manager I

Care

Dallas, TX

Full Time

Mid Level

80k-100k

8 days ago

Job Description

About the Role

Care.com is a consumer tech company with heart. We're on a mission to solve a human challenge we all face: finding great care for the ones we love. We're moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that. Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we're applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you're all about using your talent for good, Care.com is the place for you.

Key Responsibilities

Build and automate emails in the Iterable platform, including CSS/HTML coding and collaboration with creative teams for optimal design across devices.
Support development of app and site campaigns, including push notifications, in-app messages, and site banners.
Use Iterable's Workflow tool to map out and automate campaign workflows across multiple channels, defining targeting parameters based on strategic direction.
Work with the Lifecycle Marketing Planning team and Product as the Ops point person on key product initiatives.
Analyze and provide insights on channel performance on a weekly, monthly, and quarterly basis, leveraging data to drive decisions.

Requirements

2-4 years of experience in website or email marketing/CRM role, preferably at consumer internet businesses.
Experience with a CRM platform tool like Iterable, Silverpop, Marketo, etc.
Experience working with data and reporting out on key metrics, offering insights on trends in the data.
Mid-level to experienced HTML/CSS coding skills.
Heightened attention to design and device rendering detail.
Experience in audience targeting and segmentation, and comfortable making recommendations on how best to target/slice audiences.
Ability to creatively solve problems.
Knowledgeable and passionate about marketing innovation, including personalization campaigns, triggered/automated programs, and responsive design.
Project management skills, including multitasking and executing tactical marketing campaigns in a fast-paced environment.
Attention to detail is key for success.
Knowledge of marketing best practices, optimization, A/B testing, and responsive design.
B.S. in Business, Marketing, or a relevant study.

Nice to Have

Experience with Tableau and Amplitude.

Benefits & Perks

Salary range of $80,000 to $100,000, with actual salaries varying based on experience and location.
Annual bonuses and short- and long-term incentives.
Health insurance coverage, life, and disability insurance.
Generous 401K employer matching program.
Paid holidays and paid time off (PTO).

Working at Care

Care.com is a company that values autonomy, collaboration, innovation, and using talent for good. Its culture reflects a focus on solving universal problems through data, AI, and technology, with a mission-driven environment that supports working families and caregivers.

Apply Now