Marketing Manager II, Lifecycle & CRM

About the Role

Key Responsibilities

• Own the lifecycle strategy for families with a care need, guiding them through consideration, evaluation, and hiring phases.
• Identify customer pain points, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization.
• Design iterative experimentation plans to optimize and improve campaign effectiveness continuously.
• Analyze trends, develop actionable insights, and socialize relevant learnings across the organization.
• Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, and Marketing.
• Maintain and curate recurring reporting and dashboards that help the business understand performance to goal.

Requirements

• 4+ years of lifecycle, CRM, or retention marketing experience, with end-to-end campaign management skills.
• Strong analytical and quantitative skills with the ability to interpret and leverage data for decision-making.
• Ability to lead with influence through proactive communication and strategic planning.
• Experience working in an agile, test-and-learn environment, with curiosity and adaptability to new marketing solutions.
• Strong project management skills and experience collaborating across multiple departments.
• Ability to work quickly and independently under deadline pressure and follow through on assignments.
• Experience with marketing automation software, bonus if with Iterable.
• BA/BS degree required.

Nice to Have

• Experience working within marketing automation software (bonus if you have Iterable experience).

Benefits & Perks

• Salary range of $88,000-$110,000.
• Additional rewards including annual bonuses and short- and long-term incentives.
• Health insurance coverage, life, and disability insurance.
• Generous 401K employer matching program.
• Paid holidays and paid time off (PTO).