Marketing Manager II, Lifecycle & CRM

Care

Dallas, TX

Full Time

Mid Level

88k-110k

8 days ago

Job Description

About the Role

Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that. Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. We’re applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you’re all about using your talent for good, Care.com is the place for you.

Key Responsibilities

Own the lifecycle strategy for families with a care need, taking them through the job phase of consideration, evaluation, and hiring.
Identify customer pain points, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization.
Design iterative experimentation plans to optimize and improve campaign effectiveness continuously.
Analyze trends, develop actionable insights, and socialize relevant learnings across the organization.
Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, and Marketing.
Maintain and curate recurring reporting and dashboards that help the business understand performance to goal.

Requirements

4+ years of lifecycle, CRM or retention marketing experience, and end-to-end campaign management - from conception to execution and everything in between.
A dynamic and critical thinker who understands the broader macro view of business objectives, but skilled at running detailed projects to completion.
Strong analytical and quantitative skills with a demonstrated ability to interpret and leverage data to drive decision-making.
Ability to lead with influence by proactively communicating ideas and plans for implementation.
Thrives in an agile, test-and-learn environment, curious by nature, and able to advocate for and adopt new marketing solutions as needed.
Strong project management background; experience collaborating across multiple departments to complete projects.
Ability to work quickly and independently while under deadline pressure and follow through on assignments.
Experience working within marketing automation software (bonus if you have Iterable experience).
BA/BS required.

Nice to Have

Experience with marketing automation software such as Iterable.

Qualifications

BA/BS degree.

Benefits & Perks

Salary range of $88,000-$110,000.
Other rewards may include annual bonuses and short- and long-term incentives.
Health insurance coverage, life, and disability insurance.
Generous 401K employer matching program.
Paid holidays and paid time off (PTO).

Working at Care

Care.com’s culture reflects a mission-driven environment where autonomy, collaboration, innovation, and using talent for good are valued. The company emphasizes applying data analytics, AI, and the latest technologies to solve universal problems and connect people in meaningful ways.

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