Marketing Manager II, Lifecycle & CRM

About the Role

Key Responsibilities

• Own the lifecycle strategy for families with a care need, taking them through the job phase of consideration, evaluation, and hiring.
• Identify customer pain points, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization.
• Design iterative experimentation plans to optimize and improve campaign effectiveness continuously.
• Analyze trends, develop actionable insights, and socialize relevant learnings across the organization.
• Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, and Marketing.
• Maintain and curate recurring reporting and dashboards that help the business understand performance to goal.

Requirements

• 4+ years of lifecycle, CRM or retention marketing experience, and end-to-end campaign management - from conception to execution and everything in between.
• A dynamic and critical thinker who understands the broader macro view of business objectives, but skilled at running detailed projects to completion.
• Strong analytical and quantitative skills with a demonstrated ability to interpret and leverage data to drive decision-making.
• Ability to lead with influence by proactively communicating ideas and plans for implementation.
• Thrives in an agile, test-and-learn environment, curious by nature, and able to advocate for and adopt new marketing solutions as needed.
• Strong project management background; experience collaborating across multiple departments to complete projects.
• Ability to work quickly and independently while under deadline pressure and follow through on assignments.
• Experience working within marketing automation software (bonus if you have Iterable experience).
• BA/BS required.

Nice to Have

• Experience with marketing automation software such as Iterable.

Qualifications

• BA/BS degree.

Benefits & Perks

• Salary range of $88,000-$110,000.
• Other rewards may include annual bonuses and short- and long-term incentives.
• Health insurance coverage, life, and disability insurance.
• Generous 401K employer matching program.
• Paid holidays and paid time off (PTO).