Marketing Manager - Imaging, Navigation & Robotics

About the Role

Key Responsibilities

• Supports downstream marketing initiatives for the Robotics, Imaging, and Navigation portfolio, including executing global commercial launches, training sales and surgeon customers, hosting promotional events, developing sales tools and collateral, supporting product development efforts, and partnering with sales teams to achieve revenue goals.
• Keeps a strong pulse on the market by attending trade shows, VIP surgeon events, spine surgeries, and labs.
• Develops and drives initiatives to increase brand awareness of INR technologies through clarity and consistency of messaging.
• Drives higher utilization of technology by developing procedural workflows and educational programs.
• Collaborates with upstream product development to develop product launch plans, including customer segmentation/targeting, positioning, and value propositions.
• Provides subject matter expertise for assigned products supporting sales and customer product training as well as clinical support (e.g., troubleshooting, set logistics).
• Leads creation of product value messaging and product claims substantiation through clinical evidence generation, and develops marketing assets such as surgical techniques, sales collateral, and product in-service guides.
• Provides guidance in key sales situations such as surgeon engagements.
• Develops and owns multi-channel marketing campaigns, including core content development, messaging, and positioning, for the procedural portfolio and ensures alignment across regions.
• Oversees marketing execution in regions to ensure a consistent approach and strategy.
• Coordinates with regions to adapt global downstream marketing strategies and campaigns to region-specific circumstances.
• Engages with KOLs to execute promotional plans and clinical evidence strategies.
• Acts as a source of knowledge for and coaches other product managers to support their daily tasks.
• Performs other duties as assigned.

Requirements

• Willingness to be in a cadaver lab throughout the product lifecycle and work with various internal/external resources.
• Proficiency with Microsoft Office, including strong ability to write business reports and correspondence.
• Effective communication skills with confidence to present before groups of customers, vendors, peers, and leadership.
• Ability to lead cross-functional project teams.
• Proficient in procedures, clinical applications, and products, engaging in meaningful decision-making conversations with surgeons, sales, marketing, training, and other teams.
• Typically requires a minimum of 5 years of related experience with a Bachelor's degree; or 3 years with a Master's degree; or a PhD with 1 year of experience; or equivalent experience.
• Ability to travel up to 20% of the time.

Nice to Have

• Experience in product marketing or product management in the medical device industry, especially in enabling technology.
• Experience in capital sales environments.
• Experience in marketing at a tech-based company.

Qualifications

• Bachelor's degree or higher; or equivalent experience.
• Experience in medical device or related industry preferred.

Benefits & Perks

• Not explicitly specified in the description.