Marketing Manager, LATAM(SPANISH REQUIRED)

About the Role

Key Responsibilities

• Develop and implement comprehensive marketing strategies that align with the company's global objectives and local market nuances.
• Foster a culture of close collaboration and information sharing with the franchisees.
• Collaborate with franchisees to conduct market research and analysis to identify new opportunities, consumer preferences, and the competitive landscape in various regions.
• Experiment with various organic and paid acquisition channels.
• Plan and monitor execution of integrated marketing campaigns across digital, social media, email, content marketing, and traditional advertising channels.
• Guide the production of marketing materials, including menus, packaging, promotional items, and website content tailored to each market.
• Ensure consistent brand messaging and visual identity across all markets.
• Develop and maintain relationships with local media outlets, influencers, and key stakeholders to enhance brand visibility.
• Develop strategies to engage with customers, enhance their experience, and build brand loyalty.
• Oversee customer feedback mechanisms and implement improvements based on insights.
• Develop and manage the marketing budget, ensuring activities are cost-effective and within budget.
• Track and report on the effectiveness and ROI of marketing campaigns in each market.
• Adapt global marketing strategies to fit the cultural and regulatory requirements of each market.
• Work closely with local teams to ensure the successful implementation of marketing initiatives.
• Analyze the success of marketing campaigns and present findings and recommendations to senior management.
• Use data-driven insights to adjust marketing strategies and tactics as needed.
• Help franchisees identify and establish partnerships with local organizations, vendors, and agencies to enhance marketing efforts.
• Negotiate contracts and manage relationships with third-party service providers at a regional level.

Requirements

• Proven experience as a Marketing Manager or similar role within the food and beverage industry (5+ years preferred).
• Strong understanding of international marketing, market research methods, and data analysis.
• Proficiency in marketing software (e.g., CRM tools, Google Analytics, HubSpot, etc.).
• Excellent communication and interpersonal skills.
• Creative thinker with the ability to develop innovative marketing strategies.
• Strong project management and organizational skills.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• Ability to work under pressure and meet deadlines.
• Up to date with the latest trends and best practices in online and offline marketing.
• Up to 20% travel required for the role.

Qualifications

• Bachelor's degree in marketing, Business Administration, or related field