Marketing Manager (Linkage Channel)

About the Role

Key Responsibilities

• Manage the day-to-day activities and performance of the marketing workforce through delegation, coaching, and performance management.
• Analyze data and reports to monitor tour flow and team/unit performance.
• Develop and implement strategic marketing plans including budget considerations, site goals, and forecasts.
• Coordinate with marketing operations and other site marketing programs on new initiatives to increase production.
• Develop strategies and incentive programs to meet or exceed budgeted numbers.
• Identify trends when production is not meeting expectations and implement solutions.
• Build and maintain relationships with sales management, the sales force, resort operations, hotel linkage, and vendors.
• Prepare for and conduct team meetings, measure team performance, and hold team members accountable.
• Provide coaching, mentoring, recognition, and motivation to marketing team members.
• Conduct formal performance reviews, develop individual development plans, and manage performance issues.
• Mediate conflicts within teams and between marketing and sales teams.
• Develop and review policies and procedures related to workflow, lead distribution, reward, and discipline.
• Participate in the selection process for new team members.
• Manage marketing collateral and supplies, and ensure compliance with regulations.

Requirements

• High School diploma or GED, or 2 years of equivalent work experience.
• Minimum 2 years experience in a similar marketing or management position.
• Proficiency in reading and writing English; additional language skills may be required.
• Willingness to work in close contact with the public in sales and marketing situations.
• Strong communication and customer service skills.
• Openness to adapt to different cultural contexts based on location.
• Travel 20% to 50% of the time.
• Willingness to work weekends and holidays as required.
• Ability to develop and execute marketing strategies and programs.
• Experience in building relationships with sales and operational teams.
• Ability to analyze reports and identify trends.
• Leadership and team management skills.
• Knowledge of sales and marketing concepts and strategies.

Nice to Have

• Experience with resort operations, hotel linkage, or OPC vendors.
• Knowledge of state and federal marketing regulations.
• Experience with marketing and sales tools such as PMS, SFA, NGS, Delphi, Point of Sale, HR technology.

Qualifications

• High School diploma or GED, or 2 years of equivalent work experience.

Benefits & Perks

• Not specified in the description.