Marketing Manager - Manufacturing

Fujitsu Social Science Laboratory

Richardson, TX

Full Time

Senior

2 months ago

Job Description

About the Role

As a Marketing Manager you will be relentlessly focused on generating leads, accelerating sales funnel, and helping our sales team win new business across the USA and Canada. The role requires creativity, collaboration and proven experience in planning & implementing successful field marketing programs with clear measurements on sales pipeline impact and improvement. You will be required to partner effectively with sales leadership, in addition to marketing colleagues and other groups within Fujitsu Americas. The ideal candidate will have a deep understanding of best practices in field marketing, the end-to-end marketing funnel, sales pipeline and around ROI measurement.

Key Responsibilities

Plan, design and implement field marketing programs to generate qualified leads and pipeline for select North American sales plays/campaigns
Equip sales with compelling and relevant collateral and tools such as presentations, videos, offering materials, etc.
Collaborate with the North American Alliance teams to develop joint go-to-market, sales plans, events or webinars with partners like SAP, ServiceNow and Oracle
Work with North American Demand Center to ensure all campaigns/sales plays are understood, adopted, activated and measured by field sales
Work with Global Mktg supply chain counterparts across relevant KFAs to maximize benefit to region/industry
Cross functional collaboration to partner with field sales teams and Fujitsu industry leaders
Promote Fujitsu Responsible Business practices within local marketplace

Requirements

Demonstrated success working with sales teams to increase win percentage and drive revenue through highly effective marketing campaigns and measured results
A master storyteller with the ability to distill down complex subject matter and translate to compelling marketing materials
Strong verbal, written and presentation skills
Independent, self-starter who can prepare the regional marketing plan and drive cross-functional deliverables with minimal supervision
Ability to juggle multiple priorities at one time in a fast-paced, shifting environment
Deep understanding of B2B field marketing best practices, with a focus on the Enterprise technology services market
Experience running B2B marketing events including roundtables, briefings, thought leadership events, tradeshows, executive dinners, etc. -- as well as measuring ROI and account engagement
Expertise in CRM/SFA tools like Salesforce.com to build and track marketing generated and influenced pipeline and revenue
Ability to travel 20% within NA
5-7 years of general marketing experience, with 2-3 B2B technology field marketing experience required
Experience at IT services or consulting firm strong desired
Extreme attention to detail, time management, organization skills