Marketing Manager - Indiana/West Virginia/Minnesota/Iowa/North Dakota/South Dakota/Nebraska

About the Role

Key Responsibilities

• Lead strategic imperatives for the portfolio, brands, and region in partnership with leadership.
• Analyze market and consumer data to identify trends, insights, and growth opportunities.
• Develop, prioritize, localize, implement, execute, and evaluate brand, business, and consumer plans.
• Leverage the Brown-Forman Growth Framework to create impactful brand marketing campaigns.
• Manage campaign activation, ensuring consistency and evaluating marketing investments.
• Build strong relationships with media outlets and influencers to increase brand affinity.
• Maintain relationships with third-party vendors and agencies for high-quality marketing services.
• Develop and manage a high-performing team, championing brand initiatives within the field.
• Serve as the primary point for consumer and competitive intelligence, advocating for brands in the cluster.
• Ensure impeccable budget management and accountability for portfolio and brand business results.

Requirements

• Minimum of six years in marketing roles within the beverage or CPG industry, with proficiency in financial and business analyses, including budget management.
• Proven track record in strategic planning, execution, and leveraging competitive intelligence in marketing plan development.
• Strong organizational skills to manage priorities in a fast-paced environment, coupled with excellent interpersonal and communication skills.
• Ability to build relationships and strategic partnerships across all levels, with persuasive presentation, storytelling, and coaching skills.
• Demonstrated ability to manage, develop, and motivate a team.
• Ability to work under pressure, meet deadlines, and manage multiple projects, demonstrating independent judgment and initiative in a multicultural environment.
• Enthusiasm for the organization and commitment to outcomes, with a willingness to travel up to 25%.
• Proficiency in Google Suite and a valid driver's license.

Nice to Have

• Experience working in a multicultural environment.
• Experience in the beverage or CPG industry with a focus on brand marketing.

Qualifications

• Six or more years of marketing experience within the beverage or CPG industry.
• Proficiency in financial and business analyses, including budget management.
• Proficiency in Google Suite.
• Valid driver's license.

Benefits & Perks

• Equitable pay structures for individual and company performance.
• Premium employee benefits reflecting company values.
• Opportunities for personal and professional growth.
• A collaborative work environment that encourages bringing your best self to work.