Marketing Manager, Paid Digital & ABM Programs

About the Role

Key Responsibilities

• Partner with marketers from across the Global Demand Center, Regional Marketing, and Product Marketing to fine-tune existing processes and programs, and design new workflows as needed.
• Act as the digital acquisition team point of contact for global paid digital ABM campaign planning and execution.
• Lead programs by working with media agencies to launch new paid digital campaigns, and communicate key milestones and learnings to stakeholders.
• Ensure reporting dashboards are in place for the programs overseen, and collaborate with Marketing Operations and Analytics teams to design new dashboards as needed.
• Leverage digital platforms and analytics tools to gather data, extract insights, design experiments, and make informed recommendations.
• Work with your manager to develop budget plans and forecasts, and determine spend allocations across programs.

Requirements

• B2D or B2B marketing experience, ideally in SaaS/Self-Serve.
• 2+ years of experience in marketing to a technical audience preferred.
• 4+ years of experience managing programs across paid digital channels, including experience building ABM digital programs.
• Exceptional project management experience, with ability to track multiple projects and prioritize based on business impact.
• Experience working with project management tools like Wrike is a plus.
• Effective communication skills, with experience communicating processes and best practices to stakeholders.
• Ability to be flexible as needs change across teams and programs.
• Critical thinker with the ability to understand cross-functional needs and make informed recommendations.
• Direct experience managing campaigns across Meta, LinkedIn, and Google.
• Experience working with and managing relationships with digital agencies.
• Strong track record of achieving program goals and business objectives.

Nice to Have

• Experience working with and managing relationships with digital agencies.

Qualifications

• Experience managing paid digital campaigns and ABM programs.
• Experience working with digital advertising platforms like Meta, LinkedIn, and Google.

Benefits & Perks

• Supportive and enriching culture for everyone.
• Employee affinity groups.
• Fertility assistance.
• Generous parental leave policy.
• Support for employees' wellbeing and professional growth.