Marketing Manager - Social

About the Role

Key Responsibilities

• Build a data-driven, audience-first approach that drives engagement and brand affinity while guiding prospects through the funnel - ultimately using social channels to influence purchase decisions and support business growth.
• Deeply understand our customers by leveraging social analytics and platform targeting capabilities to precisely reach and engage key audience segments within social channels.
• Understand each brand's unique positioning, value proposition, and target audiences to develop and execute an aligned social media strategy that effectively supports their individual goals and resonates with their communities.
• Effectively manage and optimize the social media budget to maximize ROI, strategically balancing investments across organic content, strategic partnerships and influencers, and campaign execution for measurable business impact.
• Strategically develop and oversee dynamic social content calendars that drive brand initiatives, fuel product launches, and amplify seasonal campaigns for maximum audience impact.
• Create and source original content that aligns with each brand's unique identity, fostering meaningful conversations and driving engagement through clear storytelling and strong visual design.
• Strategically develop content with GEO, AI search optimized, and SEO to enhance discoverability on AI-powered search and recommendation engines.
• Develop shareable content tailored for our B2B2C journey that enables customers to easily incorporate and promote our products within their own marketing channels, amplifying reach and driving mutual growth.
• Leverage data to drive decision-making, focusing on metrics such as engagement quality, sentiment analysis, conversion tracking, and customer acquisition costs.
• Establish a data-informed framework for A/B testing, content experimentation, and ongoing optimization.
• Utilize AI tools for content creation, scheduling, copywriting, trend monitoring, and design support.
• Manage the end-to-end content publishing process, including utilizing scheduling tools, coordinating approval workflows, and ensuring timely delivery across all social media platforms.
• Collaborate with paid media teams to identify and amplify high-performing organic content for extended reach.
• Build and nurture relationships with Pro influencers, smart home advocates, and industry leaders to expand reach and credibility.
• Work closely with Product, PR, Creative, and Marketing teams to ensure cohesive, integrated campaigns across all customer touchpoints.
• Partner with Customer Service and Crisis Management teams to implement best-in-class strategies for monitoring, communication, and issue response.
• Collaborate closely with global team members and agency partners to develop and execute a cohesive social media strategy that meets their needs, aligns with regional goals, and ensures a consistent brand presence.
• Up to 10% travel required.

Requirements

• 5+ years of experience in social, marcom, marketing, or a similar role.
• Additional certifications in social media management, digital marketing, or analytics.
• Experience analyzing performance metrics (e.g., engagement, sentiment, conversion) to inform strategy, optimize content, and guide A/B testing.
• Proficient in leveraging platforms for social content distribution and performance tracking.

Nice to Have

• Relevant coursework or training in content strategy, SEO, data analysis, and social media tools is highly desirable.
• Exceptional writing, editing, and verbal communication skills.
• Proven success growing and engaging audiences in social platforms.
• Strong interpersonal and relationship-building skills, with the ability to influence and collaborate across all levels of the organization.

Qualifications

• Not explicitly specified beyond experience and certifications, but implied: relevant professional experience and certifications in social media/digital marketing.

Benefits & Perks

• Enjoy work-life balance with generous vacation time that can be scheduled with manager approval based on business priorities and personal needs, without pre-set maximums.
• Immediate eligibility for Resideo benefits, including Medical, Dental, Vision insurance and 401K.