Marketing Manager, Social Media & Digital

About the Role

Key Responsibilities

• Plan and deploy monthly marketing efforts including café promotions, product launches, and visual merchandising.
• Collaborate with Culinary and Operations teams to create content tailored to digital platforms (e.g., Instagram Stories, Reels, LinkedIn updates) to amplify local buzz and align with brand messaging.
• Support and schedule localized social media content via internal tools or client spaces.
• Deliver elevated food photography and video content to share with customers and clients.
• Travel to client sites (50-70%) to execute marketing activations, support on-site events, train staff, and create visual and digital social media campaigns.
• Act as the field marketing and tech liaison, supporting location teams with POS system configurations, updates, and promotional tagging.
• Serve as a subject matter expert (SME) and trainer for café and amenity teams, ensuring understanding of POS capabilities and digital promotion alignment.
• Track and visualize key marketing KPIs including campaign reach, POS-related lift, and social media engagement.
• Partner with analytics and VOC teams to turn customer and sales feedback into actionable marketing recommendations.
• Partner with Operations, Culinary, Finance, and Executive stakeholders to align activations with business goals.
• Support national marketing rollouts and ad hoc initiatives that contribute to strategic growth and client satisfaction.

Requirements

• 4 - 6 years of experience in marketing, brand execution, or communications.
• Strong understanding of social media content strategy, execution and platform-specific best practices.
• Experience working with POS systems (e.g., setting up promos, training staff, troubleshooting).
• Excellent food photography and videography skills.
• Expertise in PowerPoint, Canva; SharePoint.
• Visual, video storytelling and layout design skills, content creation.
• Confident in presenting to executive or client-facing audiences.
• Ability to travel extensively and work independently in a fast-paced, multi-site environments.

Nice to Have

• Experience in field marketing or supporting multiple high-end client locations.
• Previous exposure to workplace dining, hospitality, or tech-forward retail environments.
• Comfort navigating cross-functional teams, supporting operations, and troubleshooting in real-time.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Competitive salary range of $90,000 to $100,000.
• Comprehensive benefit programs including medical, dental, vision, and work/life resources.
• Additional benefits such as retirement savings plans like 401(k), paid days off, parental leave, and disability coverage.
• Benefits vary by location and are subject to legal requirements and employee eligibility.