Marketing Operations & Analytics Specialist

Dispel

Austin, TX

Full Time

Mid Level

65k-83k

13 days ago

Job Description

About the Role

We're seeking a data-driven Marketing Operations Specialist who will be the analytical engine behind our growth strategy. This role sits at the intersection of marketing analytics, operations, and conversion optimization. You'll work closely with our product marketing and strategy lead and web designer to transform website visitors into qualified leads through obsessive focus on funnel optimization and data-driven decision making.

Key Responsibilities

Dive deep into website analytics daily using Google Analytics, Semrush, and specialized tools like Heap or Mixpanel.
Identify exactly where we're losing potential leads in our conversion funnel.
Create actionable recommendations to improve conversion rates from visitor MQL.
Track and analyze user behavior patterns to optimize the customer journey.
Collaborate with Sales Operations on lead data cleanliness while focusing on marketing-specific analytics.
Build predictive models to forecast pipeline needs and inform budget allocation.
Manage and analyze lead/contact data in HubSpot alongside Marketing and Sales Ops.
Set up and optimize landing pages, email sequences, and nurture campaigns.
Create automated workflows that move prospects through our funnel efficiently.
Ensure our CRM data supports accurate conversion rate analysis.
Build reporting dashboards that connect website behavior to lead outcomes.
Work in Framer to implement conversion rate optimizations.
Design and execute A/B tests on key pages with Web Design.
Monitor SEO performance and make technical recommendations.
Format and publish blog content created by Product Marketing.
Set up, manage, and analyze LinkedIn and Google ad campaigns.
Measure ROI across all paid channels and recommend budget allocation.
Support media sponsorship coordination and performance tracking.
Manage social media accounts and analyze engagement metrics.

Requirements

Obsessive attention to conversion rate optimization and user funnel analysis.
Expert-level proficiency in Google Analytics, HubSpot, and SEO tools (Semrush).
Experience with advanced analytics platforms (Heap, Mixpanel, or similar).
Proficient in Framer for website management.
Experience designing and analyzing A/B tests.
Comfortable with paid advertising platforms (LinkedIn, Google Ads).
Strong Excel/Google Sheets skills for data analysis.
Ability to work closely with Product Marketing, Web Design, and Sales Ops.
Comfortable being the "numbers person" who translates data into actionable insights.

Nice to Have

Experience with website management and technical SEO.
Experience with media sponsorship coordination.
Experience with social media engagement analysis.

Qualifications

Experience with website analytics, conversion optimization, and marketing automation tools.
Proficiency in Google Analytics, HubSpot, and SEO tools.
Experience with A/B testing and paid advertising platforms.

Benefits & Perks

Competitive salary and performance bonus.
Stock options grant.
Comprehensive health, dental, and vision insurance.
401(k) with company match.
Generous paid time off and holidays.
Flexible work environment with opportunities for remote work.

Working at Dispel

In this role, you'll be building the analytical foundation that will scale our marketing efforts. You're not just running reports - you're identifying the specific changes that will double our conversion rates and providing the data that drives major business decisions. This is a high-impact role where your insights directly influence company growth and marketing budget allocation.

Apply Now