Marketing Operations Consultant

About the Role

Key Responsibilities

• Lead the development of integrated retail marketing plans and consumer journeys from ideation to execution, including writing detailed briefs, managing feedback, coordinating releases, and analyzing post-launch results.
• Develop marketing strategies and principles across retail formats, including brand filters, zoning priorities, and visual standards, collaborating with stores, experience, and business teams.
• Oversee the strategy and training tools for product presentation and visual merchandising standards to drive customer engagement and promote key product strategies.
• Manage the creation and deployment of in-store signage aligned with promotions, product hierarchy, CRM, and operational needs to enhance the store experience.
• Collaborate with CRM teams to build marketing strategies that attract new consumers, engage existing customers, and encourage repeat visits, leveraging consumer insights.
• Conduct market visits to evaluate the execution of marketing initiatives, gather competitive insights, and provide actionable feedback for future planning.
• Lead retail marketing plans from inception to execution, ensuring alignment with larger brand priorities and contributing to connected storytelling across the marketplace.

Requirements

• 3-5 years of experience in a marketing role, preferably with a focus on retail brand or account marketing.
• Experience developing retail consumer journeys and programming at retail.
• Understanding of retail, visual merchandising, marketplace, consumer experience, and multi-channel marketing.
• Knowledge of digital platforms including Apps, Email, SEO, Performance Marketing, and Social Media.
• Ability to lead and manage multiple projects while remaining detail-oriented and meeting deadlines.
• Experience with managing budgets, authoring marketing briefs, and working with external agencies.
• Excellent written, verbal, presentation, and communication skills.
• Analytical skills and business acumen, with proven ability to use data to drive decisions and marketing optimization.
• Bachelor's degree or equivalent education, experience, or training.
• Ability to travel domestically.

Nice to Have

• Experience working closely with global retail concepts, internal marketing, and design teams.
• Experience in developing and executing 365 marketing strategies and standards.
• Knowledge of visual standards, signage creation, and promotional strategy development.

Qualifications

• Typically requires a Bachelor's Degree.
• Minimum of 5 years of directly relevant work experience.

Benefits & Perks

• Medical, dental & vision insurance.
• Critical Illness, Accident, and Hospital coverage.
• 401(k) Retirement Plan with pre-tax and Roth post-tax contributions.
• Life Insurance (Voluntary Life & AD&D for employee and dependents).
• Short and long-term disability coverage.
• Health Spending Account (HSA).
• Transportation benefits.
• Employee Assistance Program.
• Time Off/Leave (PTO, Vacation, Sick Leave).