Marketing Operations Email Specialist

About the Role

Key Responsibilities

• Manage the end-to-end process of global email and notification campaigns, including intake, segmentation, build, QA, localization, setup, deployment, and monitoring.
• Collaborate with cross-functional partners to gather requirements, manage resources proactively, and execute workflows with precision.
• Produce campaign performance reports and share actionable insights to inform future optimizations.
• Advance operational excellence by evolving workflows, maintaining best practices, and developing tools and resources that foster continuous improvement.
• Partner with data and engineering teams to drive personalization and automation capabilities efforts.
• Work closely with marketing teams to shape the experimentation roadmap.

Requirements

• 6+ years of experience managing localized email campaigns for a global brand.
• Knowledge of email marketing best practices, including technical and regulatory requirements.
• Experience with email marketing tools (e.g., Salesforce, Zeta Global, Braze).
• Familiarity with HTML, CSS, and Javascript for email customization.
• Proficiency in querying and analyzing data using SQL on cloud-based data platforms such as Snowflake.
• Solid understanding of audience segmentation, data workflows, and marketing automation.
• Demonstrated ability to design A/B tests, analyze campaign performance, and deliver actionable recommendations.

Nice to Have

• Ability to adapt to constant change and work effectively in a fast-paced environment.
• Strong project management and organizational skills.
• Knowledge of Content Management Systems (e.g., Adobe Experience Manager).
• Experience with Tableau reporting.
• Excellent time management skills with the ability to multi-task.
• Attention to detail with an analytical mind and outstanding problem-solving skills.
• Effective communicator and collaborator.
• Bachelor's degree in Computer Science, IT, Communications, Marketing, or related field.

Qualifications

• Bachelor's degree in Computer Science, IT, Communications, Marketing, or related field.
• 6+ years of relevant experience managing email campaigns.

Benefits & Perks

• Comprehensive medical and dental coverage.
• Retirement benefits.
• Range of discounted products and free services.
• Reimbursement for certain educational expenses, including tuition.
• Opportunity to participate in Apple's employee stock programs, including stock purchase plans and RSUs.
• Discretionary bonuses or commissions, and potential relocation assistance.