Marketing Operations Email Specialist, Apple Ads

About the Role

Key Responsibilities

• Lead the flawless execution of global email and notification campaigns from intake and segmentation to build, QA, localization, setup, deployment, and monitoring.
• Manage the campaign operations lifecycle, including gathering requirements, managing resources, executing workflows, and ensuring timely delivery of high-impact communications.
• Champion experimentation and foster continuous improvement in marketing processes.
• Enable the marketing organization to unlock AI-enhanced communications across channels.
• Produce campaign performance reports and share actionable insights to inform future optimizations.
• Evolve workflows, maintain best practices, and develop tools and resources to support operational excellence.
• Partner with data and engineering teams to drive personalization and automation capabilities.
• Work closely with marketing teams to shape the experimentation roadmap.

Requirements

• 6+ years of experience managing localized email campaigns for a global brand.
• 3+ years of management experience leading an operational team.
• Knowledge of email marketing best practices, including technical and regulatory requirements.
• Experience with email marketing tools (e.g., Salesforce, Zeta Global, Braze).
• Familiarity with HTML, CSS, and Javascript for email customization.
• Proficiency in querying and analyzing data using SQL on cloud-based data platforms such as Snowflake.
• Solid understanding of audience segmentation, data workflows, and marketing automation.
• Demonstrated ability to design A/B tests, analyze campaign performance, and deliver actionable recommendations.

Nice to Have

• Ability to adapt to constant change and work effectively in a fast-paced environment.
• Strong project management and organizational skills.
• Knowledge of Content Management Systems (e.g., Adobe Experience Manager).
• Experience with Tableau reporting.
• Excellent time management skills with the ability to multi-task.
• Attention to detail with an analytical mind and outstanding problem-solving skills.
• Effective communication and collaboration skills.
• Excellent team player.
• BA/BS degree, preferably in Computer Science, IT, Communications, Marketing, or related field.

Qualifications

• BA/BS degree, preferably in Computer Science, IT, Communications, Marketing, or related field.

Benefits & Perks

• Comprehensive medical and dental coverage.
• Retirement benefits.
• Range of discounted products and free services.
• Reimbursement for educational expenses related to career advancement.
• Discretionary bonuses or commission payments.
• Relocation assistance.
• Participation in Apple's employee stock programs, including stock purchase plans and restricted stock units.