MARKETING OPERATIONS MANAGER - 102455

(Im)Prove

New York, NY

Full Time

Mid Level

125k-135k

17 days ago

Job Description

About the Role

Prove is driving the future of digital identity by providing phone-centric identity tokenization and passive cryptographic authentication solutions that reduce friction, enhance security and privacy across all digital channels, and accelerate revenues while reducing operating expenses and fraud losses. The company serves over 1,000 enterprise customers across various industries, including banking, lending, healthcare, gaming, crypto, e-commerce, marketplaces, and payments. Prove values self-starting professionals who thrive in a fast-paced environment, process information quickly, and make intelligent decisions. The organization emphasizes teamwork, curiosity, tenacity, and a collaborative work environment.

Key Responsibilities

Serve as the primary HubSpot administrator and subject matter expert, ensuring optimal platform performance and adoption.
Design, build, and manage automated marketing campaigns—including email, nurture workflows, and engagement programs—that drive acquisition, conversion, and retention.
Create and maintain static and dynamic lists for effective audience segmentation and targeting.
Own the full lead management lifecycle: routing, scoring, attribution, and seamless sales handoff.
Continuously monitor and refine marketing assets (e.g., forms, landing pages, email templates) to support high-performing campaigns.
Own marketing data infrastructure, ensuring data quality through regular cleansing, enrichment, and synchronization with Salesforce and other platforms.
Analyze campaign and funnel performance to uncover trends, optimize results, and make data-informed recommendations.
Build and maintain marketing dashboards and reports to track key metrics such as engagement, funnel conversion, and ROI.
Evaluate, document, and enhance marketing operations workflows to support scale and efficiency.
Build repeatable, predictable processes and automations that reduce manual effort and improve speed-to-market.
Manage the marketing technology stack, ensuring full integration and alignment with business objectives.
Partner closely with sales to define lead lifecycles, establish closed-loop reporting, and enhance funnel conversion.

Requirements

3-5 years of experience in marketing operations, with a strong focus on B2B SaaS or demand generation.
Proven expertise as a HubSpot administrator with hands-on experience in automation, segmentation, lead routing, email marketing, forms, and reporting.
Proficiency in Salesforce.
Strong analytical mindset with the ability to interpret data, uncover insights, and translate findings into action.
Deep understanding of lead management principles, including scoring, lifecycle stages, and sales handoff.
Experience optimizing processes to drive scalability and operational efficiency.
Excellent collaboration and communication skills—able to work cross-functionally with sales, marketing, and RevOps.
Detail-oriented with a commitment to data accuracy and process documentation.
Experience with broader martech tools (e.g., ZoomInfo, 6sense, Clearbit) is a plus.

Nice to Have

Experience with broader martech tools such as ZoomInfo, 6sense, or Clearbit.

Qualifications

Not explicitly specified, but implied: relevant experience in marketing operations, B2B SaaS, or demand generation.

Benefits & Perks

Competitive salaries & Bonus Plan (for eligible roles) and Equity Plan
Modern Health for financial, mental, and physical wellness
401(k) Retirement Plan & Match (US Offices) and Local Country Pension (International Offices)
Unlimited Vacation and Flexible hours
Comprehensive medical benefits for you and your family
Emotional & Physical Wellness - Access to wellness services (EAP & Prove Well-Being Reimbursement)
Bottomless snacks & beverages for certain office locations
Daily GrubHub stipend for lunch if coming into the office (US Offices)

Working at (Im)Prove

Prove values a diverse, inclusive, and authentic workplace. The company emphasizes teamwork, curiosity, tenacity, and making an impact. They encourage applications from candidates who may not meet every qualification, highlighting a commitment to diversity and inclusion.

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