Marketing Operations Manager

Aquent

Dallas, TX

Full Time

Mid Level

100k-108k

29 days ago

Job Description

About the Role

Our client is seeking a tech-savvy and detail-oriented Marketing Operations Manager to join our team. Reporting to the Senior Manager of Marketing Operations and Technology, this role will serve as a key administrator across our marketing technology platforms—supporting system optimization, AI and automation initiatives, procurement and renewals, and cross-functional enablement through training and documentation. The ideal candidate brings a strong technical foundation, a passion for process improvement, and excels at the intersection of systems, processes, and data.

Key Responsibilities

Serve as a system administrator for key marketing tools (e.g., Marketo, 6sense, etc.), ensuring optimal configuration and adherence to platform best practices.
Manage renewal and procurement for Tier 2 marketing technologies. Collaborate with procurement and legal teams to ensure timely renewals and budget alignment.
Continuously evaluate and refine processes related to lead management, campaign execution, and data hygiene to drive operational excellence, enhance scalability, and support business growth.
Partner with internal stakeholders to evaluate, implement, and optimize AI-powered features and automation opportunities across marketing technologies to drive efficiency and scalability.
Support the creation and maintenance of documentation, and assist in guiding cross-functional teams to help them utilize marketing systems effectively and follow established processes and best practices.

Requirements

Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
3-5 years of experience in marketing operations within a B2B SaaS environment.
Proven experience with key marketing platforms, including Marketo, Salesforce, 6Sense, Marketo Measure, Drift, etc.
Experienced in managing SaaS renewals and collaborating with procurement and legal teams.
Familiar with AI-powered tools and automation strategies to improve efficiency.
Proven ability to assess complex workflows and implement scalable, repeatable processes that improve operational efficiency.
Understanding of lead generation, nurturing, and lead/account scoring processes.
Familiarity with data privacy regulations such as GDPR and commitment to best practices in compliance and data handling.

Nice to Have

Experience working in a SaaS environment.
Knowledge of data privacy regulations like GDPR.
Experience with cross-functional team training and documentation.

Qualifications

Bachelor's degree in relevant fields.

Benefits & Perks

Access to subsidized health, vision, and dental plans.
Paid sick leave.
Retirement plans with a match.

Working at Aquent

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. They value creating an inclusive environment where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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