Marketing Operations Process Manager

About the Role

Key Responsibilities

• Serve as the business owner for core marketing technologies (e.g., Salesforce), collaborating with IT and CX teams to ensure Martech Stack Ownership & Enablement.
• Translate stakeholder needs into functional requirements for tools and platforms used across marketing and sales as part of Martech Stack Ownership & Enablement.
• Design intuitive, repeatable processes that enhance usability and performance to drive Martech Stack Ownership & Enablement.
• Streamline campaign workflows—including intake, briefing, routing, and approval cycles—to reduce cycle times and eliminate handoff gaps under Campaign Enablement & Operational Process Design.
• Define and maintain campaign deployment processes in coordination with Brand, Lead Gen, and Insights teams to support Campaign Enablement & Operational Process Design.
• Align campaign infrastructure and reporting requirements across teams to enable targeted, data-driven execution as part of Campaign Enablement & Operational Process Design.
• Establish and enforce marketing data standards for segmentation, attribution, and performance tracking to ensure Data Governance & Quality Assurance.
• Maintain data integrity across platforms by minimizing duplication, drop-off, and reporting blind spots in support of Data Governance & Quality Assurance.
• Partner with Marketing Ops and Analytics to build reliable dashboards and ensure reporting accuracy under Data Governance & Quality Assurance.
• Develop and maintain workforce models for Inside Sales based on call volumes, peak periods, and performance benchmarks to support Workforce Planning.
• Monitor input/output ratios and provide capacity insights to inform staffing, scheduling, and forecasting decisions as part of Workforce Planning Support.
• Collaborate with Sales and CX teams to align support models with lead flow and conversion strategies under Workforce Planning Support.
• Track and improve Martech adoption rates across relevant roles as a key performance indicator.
• Reduce campaign deployment cycle time (e.g., from brief to launch) as a key performance indicator.
• Improve data quality scores and ensure reporting reliability as part of performance measurement.
• Optimize Inside Sales capacity utilization and forecast accuracy as a key performance indicator.

Requirements

• Bachelor's degree in marketing, business, information systems or related field.
• 5 - 10 years of experience in marketing operations, process management or marketing technology.
• Proven experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
• Strong analytical skills with experience in data governance and dashboard development.
• Demonstrated ability to lead cross-functional initiatives and manage vendor relationships.
• Excellent communication and stakeholder management skills.

Nice to Have

• Experience with marketing data standards and data quality management.
• Knowledge of campaign workflow design and process optimization.
• Experience supporting inside sales teams and workforce planning.

Qualifications

• Bachelor's degree in marketing, business, information systems or related field.
• 5 - 10 years of experience in marketing operations, process management or marketing technology.

Benefits & Perks

• Supportive and inclusive work environment with teamwork, respect, and open communication.
• Opportunities for professional development, training, and career growth.
• Competitive health benefits including health & wellness spending accounts and maternity leave top-up.
• Access to employee assistance programs for confidential counseling and mental health support.
• Highly competitive salary package.
• Flexible hybrid work options to support work-life balance.
• Work with state-of-the-art tools and technologies.
• Commitment to a zero-harm workplace.