Marketing Operations Senior Director

About the Role

Key Responsibilities

• Lead and develop a high-performing Marketing Operations team, fostering a culture of excellence, collaboration, and continuous improvement, with a focus on delivering world-class customer experiences that drive revenue growth
• Own the structure and interaction model between Marketing Operations and partner departments-ensuring seamless collaboration with Commercial, Product, Marketing, and Risk & Trading teams to align on strategic objectives and optimize performance
• Drive merchandising operations across all sports verticals, ensuring timely and accurate campaign execution, high-impact promotional delivery, and 24/7 content readiness through robust tools, efficient workflows, and well-managed resources
• Champion marketing and operations technology platforms, influencing development roadmaps, driving adoption of best-practice use cases, and ensuring platforms enable best-in-class digital customer experiences
• Build strong, resilient, and engaged teams across multiple locations, cultivating an environment where people are proud to contribute, empowered to grow, and recognized for impactful work-surfacing talent and opportunities to elevate both individuals and the business
• Innovate across owned marketing channels by evolving promotional mechanics, enhancing personalization, and optimizing templates, notifications, and integrations to meet the distinct needs of each business unit
• Define and track key operational and marketing performance metrics, including deliverability, open rates, engagement, click-throughs, and campaign conversion, using insights to drive continuous improvement
• Ensure capabilities scale with strategic needs, acting as a key stakeholder in cross-functional planning to guarantee operational viability and responsiveness across all initiatives

Requirements

• Operations leadership with 8+ years across CRM and merchandising, including 3-5 years managing multi-tiered teams delivering campaigns, promotions, and on-site merchandising
• Industry familiarity in gaming, gambling, or related spaces—experience with DFS, Sportsbook, or F2P is a plus, or the ability to quickly get up to speed
• Platform expertise with SaaS tools such as CDPs (Segment, Hightouch, etc) and ESPs (Braze, Salesforce Marketing Cloud, Adobe Experience Cloud, or Movable Ink) and understanding how they support marketing and merchandising goals
• Team development experience with managing managers, growing talent across locations, and fostering resilient, high-performing teams
• Cross-functional execution skills in collaboration with Product, Commercial, and Risk & Trading teams to deliver seamless customer experiences
• Strategic mindset with the ability to build business cases, analyze data, and apply insights across marketing and merchandising operations
• Process optimization skills through scalable workflows, stakeholder models, and documentation that drive operational efficiency
• Experience setting and driving toward measurable goals using frameworks like OKRs to align team performance with broader company objectives

Nice to Have

• Experience in gaming, gambling, or related industries such as DFS, Sportsbook, or F2P
• Familiarity with SaaS tools supporting marketing and merchandising

Qualifications

• 8+ years of operations leadership experience in CRM and merchandising
• 3-5 years managing multi-tiered teams delivering campaigns and promotions
• Experience with SaaS platforms like CDPs and ESPs
• Proven track record of managing managers and growing talent across locations

Benefits & Perks

• Health plans including options as low as $0 per paycheck, with programs for fertility, family planning, mental health, and fitness
• Generous paid time off (PTO & sick leave), annual bonus, long-term incentives based on performance
• 401k with up to a 5% match, commuter benefits, pet insurance, and more
• Paid personal time off and 14 paid company holidays
• Additional benefits such as medical, vision, dental insurance, life and disability insurance, and stock participation