Marketing Operations Senior Manager

About the Role

Key Responsibilities

• Design, implement, and manage end-to-end campaign workflows across all marketing channels (email, digital advertising, events, content syndication).
• Execute lead management processes, including lead scoring, routing, and nurturing programs.
• Manage campaign setup, testing, deployment, and performance tracking across marketing automation platforms.
• Coordinate campaign calendars and ensure proper campaign attribution and tracking implementation.
• Serve as the hands-on administrator for key marketing technology platforms (Pardot/Marketo/HubSpot, Salesforce, analytics tools).
• Maintain data integrity across all marketing systems and troubleshoot technical issues.
• Implement and manage marketing automation workflows, lead scoring models, and segmentation strategies.
• Support the evaluation and implementation of new marketing technologies and integrations.
• Ensure data accuracy and consistency across CRM, marketing automation, and analytics platforms.
• Implement and maintain data hygiene processes, including deduplication, standardization, and enrichment.
• Manage database segmentation and list management for targeted campaigns.
• Create and maintain data documentation and standard operating procedures.
• Develop and document standardized marketing operations processes and workflows.
• Identify bottlenecks and inefficiencies in current processes and implement solutions.
• Create and maintain campaign request workflows and project management processes.
• Establish quality control checkpoints and approval processes for campaign deployment.
• Build and maintain campaign performance reports and dashboards for marketing leadership.
• Track and analyze key marketing metrics including lead generation, conversion rates, and campaign ROI.
• Support monthly business reviews with data preparation and analysis.
• Collaborate with the analytics team on attribution modeling and advanced measurement initiatives.
• Work closely with partner marketing to track, measure, and report on ROI of partner MDF investments.
• Create and maintain partner dashboards and standardized reporting templates.
• Partner with Sales Operations to optimize lead handoff processes.
• Collaborate with partner marketing, demand generation, content, and field marketing teams to execute campaigns.
• Collaborate with IT and data teams on system integrations and data flow optimization.
• Support executive reporting by providing partner performance data and insights.

Requirements

• Experience in managing marketing operations, campaign management, and process optimization.
• Hands-on experience with marketing automation platforms such as Pardot, Marketo, or HubSpot.
• Proficiency with CRM systems like Salesforce and analytics tools.
• Strong data management skills, including data accuracy, hygiene, and segmentation.
• Ability to troubleshoot technical issues across marketing systems.
• Experience in developing and documenting marketing processes and workflows.
• Ability to analyze marketing performance metrics and generate reports.
• Excellent collaboration skills across cross-functional teams including sales, IT, and analytics.
• Strong organizational skills and attention to detail.
• Experience supporting or implementing marketing technology integrations.

Nice to Have

• Experience with attribution modeling and advanced measurement initiatives.
• Knowledge of digital advertising, content syndication, and event marketing.
• Familiarity with partner marketing and MDF reporting.

Qualifications

• Professional experience in marketing operations or related fields.
• Experience with marketing automation and CRM platforms.

Benefits & Perks

• Remote work opportunity for candidates in Eastern or Central Time Zones.
• Opportunity to shape marketing operations in a fast-growing organization.
• Work with cutting-edge digital solutions and AI technologies.