Marketing Operations Specialist

Strider Technologies

South Jordan, UT

Full Time

Mid Level

about 1 month ago

Job Description

About the Role

Strider Technologies is on a mission to deliver strategic intelligence that enables faster, more confident decision-making for organizations around the world. As the leading strategic intelligence company, Strider empowers organizations to secure and advance their technology and innovation. We leverage cutting-edge AI technology and proprietary methodologies to transform publicly available data into critical insights. These insights enable organizations to proactively address and respond to risks associated with state-sponsored intellectual property theft, targeted talent acquisition, and supply chain vulnerabilities. The company fosters a mission-driven culture focused on safeguarding global technology and innovation, with a collaborative and growth-oriented environment that supports rapid scaling and continuous improvement.

Key Responsibilities

Manage HubSpot as the primary marketing automation platform, including building, testing, and deploying email campaigns and nurture workflows.
Develop and manage audience segmentation strategies to ensure accurate targeting and personalized messaging across the customer journey.
Maintain seamless integration and data flow between HubSpot and Salesforce, ensuring accurate lead routing and data consistency.
Own the marketing technology stack, including evaluating and implementing new tools to drive efficiency and performance.
Serve as the primary point of contact for technical troubleshooting, user enablement, and system governance.
Ensure data integrity, security, and compliance across marketing and sales systems, aligning with company-wide data governance policies.
Own marketing KPIs and performance dashboards in Salesforce and Domo, delivering regular reports on campaign performance, lead generation, funnel metrics, and ROI.
Collaborate closely with revenue and sales teams to refine tracking, attribution, and forecasting for more accurate revenue insights.
Provide actionable insights to optimize marketing strategies, identify growth opportunities, and improve marketing and sales alignment.

Requirements

3-5 years of experience in marketing operations or a related role, with hands-on experience in marketing automation and CRM integrations.
Proficiency in HubSpot, Salesforce, and data visualization tools (preferably Domo).
Strong analytical mindset with experience managing marketing KPIs and reporting.
Experience managing marketing tech stacks, including data enrichment, web analytics, and lead routing tools.
Exceptional project management, communication, and cross-functional collaboration skills.

Nice to Have

Experience in B2B SaaS, cybersecurity, or high-growth technology environments.
Familiarity with lead scoring, account-based marketing (ABM), and campaign attribution models.
Working knowledge of HTML/CSS for email and landing page customization.

Benefits & Perks

Competitive Compensation
Company Equity Options
Flexible PTO
Wellness Reimbursement
US Holidays (Office Closed)
Paid Parental Leave
Comprehensive Medical, Dental, and Vision Insurance
401(k) Plan

Working at Strider Technologies

Strider fosters a mission-driven culture dedicated to protecting global technology, intellectual property, and innovation from state-sponsored threats. The organization emphasizes collaboration, innovation, and data-driven decision-making within a high-performance, growth-oriented environment. Employees work alongside experts who share a deep commitment to the company's mission and values, supporting a flexible hybrid work model that encourages connection, creativity, and alignment. The company is committed to fostering an inclusive workplace and does not discriminate based on characteristics protected by law.

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