Marketing Operations Specialist
Intertek
Job Description
About the Role
Intertek, a leading provider of quality and safety solutions to many of the world's top-recognized brands and companies, is actively seeking a Marketing Operations Specialist to join their Wisetail team. This role offers a fantastic opportunity to grow a versatile career in marketing. Intertek's People Assurance teams empower your workforce to identify and close operational gaps and mitigate risk by assuring smart actions across your organization. Intertek provides a custom branded training and communication platform built to engage today's workforce with a complete learning management system, and is committed to reducing risk for consumers, brands, and organizations worldwide. The company goes beyond Testing, Inspection and Certification of products to be a Total Quality Assurance Provider to industries globally, with a purpose of bringing quality, safety, and sustainability to life.
Key Responsibilities
- Generate reports and analyze data, measuring the effectiveness of marketing campaigns and automations, and draw insights from data to inform future marketing approaches.
- Deploy, monitor, and optimize campaigns for maximum performance, conversion rates, and ROI, including managing and maintaining email lists, segmentation, tags, and ongoing email programs.
- Support the development and execution of campaigns and programs across various channels in the marketing automation platform and CRM.
- Effectively utilize Pardot for automating email programs, including day-to-day creation, execution, design, segmentation, scheduling, and deployment.
- Create and maintain an organized systems and processes for creating and managing emails, tags, lists, and campaigns in the marketing automation platform.
- Continuously provide results to activity owners to support their performance analysis.
- Collaborate with Demand Generation and Client Marketing teams to create optimized nurture streams and drip campaigns.
- Troubleshoot and QA campaigns, workflows, data issues, and other key marketing ops functions.
- Stay up to date on current marketing automation best practices and trends.
Requirements
- 3-5 years of experience in Marketing Operations, Data Analytics, or a related field, ideally in a B2B setting.
- Experience with marketing automation platforms and CRMs, including Salesforce, Pardot, Salesforce Analytics Studio, Looker Studio, and 6Sense is a plus.
- Proficient in GA4, Google Tag Manager, and website builders such as Wordpress.
- Knowledge of HTML and CSS is preferred.
- Strong analytical skills and experience with campaign analysis and reporting.
- Knowledge of email marketing best practices, including list management, segmentation, and deliverability.
- Excellent communication skills - both verbal and written.
- Self-starter with solid project management skills, and the ability to prioritize tasks, manage timelines, and meet deadlines.
Nice to Have
- Prior experience specifically with Salesforce, Pardot, Salesforce Analytics Studio, Looker Studio, and 6Sense.
Qualifications
- Educational background is not explicitly specified in the description.
Benefits & Perks
- Medical, dental, vision, life, disability insurance.
- 401(k) with company match.
- Generous vacation / sick time (PTO).
- Tuition reimbursement and more.
Working at Intertek
Intertek values diversity and inclusion, fostering a workplace that fuels success through the diverse assets of its employees. The company is committed to being a drug-free workplace and takes affirmative action to ensure all qualified applicants receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics.
Job Details
About Intertek
Website
intertek.com
Company Size
10000+ employees
Location
Bozeman, MT
Industry
Testing Laboratories
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