Marketing Operations Specialist

Big Boy Restaurants International

Southfield, MI

Full Time

Mid Level

54k-65k

18 days ago

Job Description

About the Role

The Marketing Operations Specialist at Big Boy Restaurants will help streamline, scale, and optimize marketing campaigns by ensuring systems, tools, data, and workflows function efficiently. This role is central to the marketing department, focusing on project management, customer loyalty and retention initiatives, process optimization, performance tracking, and cross-functional collaboration. Big Boy has been a beloved household name since 1936, serving American comfort food and creating memories across generations. The company's marketing team plays a critical role in delivering effective, locally resonant campaigns as the organization continues to grow and evolve.

Key Responsibilities

Build and manage marketing calendars, timelines, and workback schedules across campaigns.
Coordinate communications among internal teams and external vendors to keep initiatives on track.
Recommend and implement process improvements to increase efficiency and team visibility.
Maintain and optimize marketing tools and platforms such as asset libraries, project management tools, and CRM systems.
Assist with CRM updates, marketing automation workflows, loyalty programs, and event planning/coordination.
Monitor campaign performance and prepare analytics dashboards and reports.
Help uncover data-driven insights to improve marketing strategies and outcomes.
Work cross-functionally to align campaign KPIs with broader business goals.
Manage asset libraries, brand templates, and documentation for internal and franchisee use.
Conduct proofreading, quality assurance, and testing across content channels prior to launch.
Ensure consistency and compliance with Big Boy brand standards across all materials.
Collaborate with operations, IT, and field marketing teams to support promotional execution and tool integrations.
Respond to and support marketing-related requests from franchisees and restaurant managers.
Contribute to the development of toolkits, playbooks, and training resources for internal and external stakeholders.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent work experience).
2-4 years of experience in marketing operations, digital marketing, or project management.
Strong familiarity with key marketing platforms (e.g., Google Analytics, Meta Business Suite, email/CRM systems).
Highly organized with excellent project management skills and a proactive approach to problem-solving.
Analytical mindset with the ability to interpret data, measure ROI, and support data-informed decisions.
Excellent communication and interpersonal skills.
Proficient in Microsoft Office and/or Google Workspace; experience with tools like Asana, Trello, or Monday.com is a plus.
Self-motivated and comfortable working independently or as part of a collaborative team.
Experience in restaurant, retail, hospitality, or franchise marketing environments is a bonus.

Nice to Have

Experience with tools like Asana, Trello, or Monday.com.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent work experience).

Benefits & Perks

Dental insurance
Health insurance
Paid time off
Vision insurance

Working at Big Boy Restaurants International

Big Boy has a long-standing tradition of serving American comfort food and creating memorable experiences across generations. The company values growth, evolution, and connecting with new audiences, with a marketing team that plays a vital role in delivering effective and locally resonant campaigns.

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