Marketing Operations Specialist (Hybrid Minneapolis, MN)

Discover Strength

Minneapolis, MN

Full Time

Mid Level

65k-75k

15 days ago

Job Description

About the Role

Discover Strength is a franchise of strength training studios that deliver personalized 30-minute strength workouts, twice per week, with an expert trainer. Our approach is based on scientific research, ensuring that clients receive the safest and most effective workouts possible. We have spent the past 19 years perfecting our methods to help clients achieve their fitness goals faster and with more precision. As we grow to 250 locations nationwide by 2035, we are seeking marketing talent to help us scale while maintaining our reputation for excellence. We aim to be the best customer service company in the world and take NPS seriously. Working at Discover Strength means being part of a passionate, mission-driven team in a fast-growing brand, where marketing is about changing lives and making resistance training accepted as medicine for the busiest people.

Key Responsibilities

Own our marketing tech stack (HubSpot, website, SMS, scheduling software, etc.) — ensure clean data, proper integrations, reporting accuracy.
Manage campaign execution: set up landing pages, email nurtures, automations, and lead routing.
Track performance metrics and build dashboards for leadership and franchisees as needed.
Standardize marketing processes for new studio launches (checklists, playbooks, campaign templates).
Post and/or traffic paid and organic campaign assets.
Work closely with Pre-Opening Project Manager and Franchise Business Coach to ensure smooth execution of studio launches for all marketing and marketing technology components.
Recommend and implement improvements to workflows and tools.
Support the Brand Fund by coordinating with external vendors/agencies (SEO, lead nurture, digital campaigns).
Assist in local studio marketing support: mailers, events, partnerships, race sponsorships.
Manage Canva account and approve franchisee content creation.
Support Discover Strength key internal events and coordinate events, including the annual Discover Strength Summit.
Execute campaign for weekly Discover Strength Podcast.
Track corporate invoices and use of Brand Fund.

Requirements

3-5 years in marketing operations, demand generation, or digital marketing.
Experience with HubSpot (or similar CRM/automation tools).
Experience with Squarespace or WordPress (or comfortable learning).
Experience with Mindbody is a plus.
Comfortable with data analysis and reporting, integrating and problem-solving platform integrations.
Organized, detail-oriented, and able to work independently in a fast-scaling, entrepreneurial environment.
Strong project management skills; able to juggle multiple initiatives.
Bachelor's degree in Marketing, Communications, Graphic Design, or related field.
Proficiency with project management tools and CRM.
Familiarity with social media platforms, email marketing tools, and basic marketing automation.

Nice to Have

Experience with franchise or multi-location marketing.
Passion for fitness, wellness, or evidence-based exercise (bonus if they already strength train).

Qualifications

Bachelor's degree in Marketing, Communications, Graphic Design, or related field.
3-5 years of experience in marketing, communications, or digital media.

Benefits & Perks

Salary: $65,000-$75,000.
Hybrid schedule: 3 days in Saint Louis Park HQ, balance remote.
Complimentary personal training at Discover Strength.
Self-managed time-off plan including vacation, personal, and sick leave.
401(k) plan with a company match, eligible after 1 month of employment.
Sabbatical program after 4 years of employment.
Growth potential into Marketing Operations Manager as we scale.

Working at Discover Strength

Discover Strength strives to be the best customer service company in the world, taking NPS seriously. The company values passionate, mission-driven teamwork, continuous learning, servant leadership, creating their own future, and science-based approaches. Employees are encouraged to be proactive, organized, and thrive in a fast-growing, entrepreneurial environment.

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