Marketing Operations Specialist (Hyrbid, Reston, VA)

About the Role

Key Responsibilities

• Create emails, forms, and landing pages within the Marketing Automation Platform (MAP), using approved templates.
• Standardize, cleanse, and upload contact lists into the MAP and maintain target segmentations and targeted lists within MAP and CRM.
• Manage and build email lists and campaigns within the MAP, segmented based on demographics, behaviors, engagements, personas, etc.
• Schedule and manage all email sends, ensuring compliance with CAN Spam, CAST, and GDPR rules.
• Develop insights to optimize emails based on audience, timing, subject lines, list management, and design to increase engagement metrics such as opens, clicks, and form completes.
• Review copy and suggest strategic and tactical improvements for email and nurture programs.
• Develop and document MAP processes, programs, and procedures to increase effectiveness, reduce SLA time, and improve stakeholder satisfaction.
• Monitor and report on effectiveness metrics related to tactics and programs managed by the MAP.
• Develop testing and optimization strategies to increase engagement.
• Support global translation and localization needs for communications.
• Ensure proper layout, deliverability, and trackability of email communications and responses via web forms.
• Manage an email calendar prioritizing content needs aligned with business objectives.
• Train other marketing resources on report generation and basic MAP tasks.
• Assist in administering the project management application, Monday.com, for marketing tasks.

Requirements

• 2-3 years of Digital Marketing experience with proven success in driving results that impact the bottom line.
• Experience in B2B Marketing environments, with understanding of demand generation principles such as sales pipeline, lead management, nurturing, and analytics.
• Knowledge of marketing automation platforms, especially Adobe Experience (Marketo), and experience with integrations like event, direct mail, webinar, and predictive/intent applications.
• Experience with lead generation, nurturing, Salesforce (CRM), email marketing, and website analytics systems.
• Experience using project management applications such as Monday.com and completing tasks on time.
• Strong verbal and written communication skills.
• Strong project management capabilities, including specifying project timeframes, dependencies, and risk factors.
• Experience in HTML, CSS, and web/email-based coding and design.
• Experience in email design testing across multiple email programs and platforms.
• Ability to build relationships and contribute to a positive team dynamic.
• Professionalism and diplomacy balanced with a fun attitude and sense of humor.

Nice to Have

• Experience supporting demand creation within a SaaS business.
• Experience supporting localization and global communication best practices.

Benefits & Perks

• Comprehensive health coverage: medical, dental, and vision.
• Flexible time off.
• Thrive Flex Lifestyle Account (LSA) for health, financial, or learning interests.
• 401k with match & BrightPlan for future savings.
• Parental Leave.
• 5 charitable days to support the community.
• Telemedicine.
• Wellness programs including Headspace Care and Wellbeats virtual fitness classes.
• RethinkCare & Wellthy caregiver support.
• Diversity and inclusion programs with employee resource groups.
• Employee referral bonuses.
• Learning culture with Education Assistance Program and professional development opportunities.