Marketing Operations Specialist - Marketo

Cai

Indianapolis, IN

Full Time

Mid Level

75k-90k

5 days ago

Job Description

About the Role

The Marketing Operations Specialist - Marketo at CAI is a key role responsible for executing and optimizing digital marketing programs, with a focus on campaign execution, lead management, and analytics. CAI is a professional services company established in 1996, serving Life Sciences and Mission Critical industries, committed to excellence, integrity, and innovation. The role involves managing Marketo campaigns, supporting Salesforce reporting, and collaborating with internal teams and external agencies to drive measurable impact on pipeline and revenue.

Key Responsibilities

Build, launch, and manage Marketo campaigns including emails, landing pages, forms, and nurture programs.
Manage lead scoring models, segmentation, and automated workflows to improve engagement and conversion.
Ensure data quality and hygiene across Marketo and Salesforce databases.
Develop and maintain Salesforce dashboards to track MQLs, SQLs, pipeline influence, and closed-won attribution.
Monitor campaign performance in Marketo and Google Analytics, providing insights and recommendations for optimization.
Collaborate with internal marketing team and external agency to deliver campaigns aligned with the marketing calendar.
Support process improvements, automation, and system integrations across the marketing tech stack.
Own day-to-day management of Marketo operations and support Salesforce reporting and database management.

Requirements

3-5 years of marketing operations experience, with hands-on Marketo expertise required.
Proven experience building and executing campaigns, workflows, lead scoring, and nurture streams in Marketo.
Familiarity with Salesforce, including reporting, dashboards, and database management.
Working knowledge of Google Analytics; LinkedIn Ads and Google Ads experience a plus.
Strong analytical skills with the ability to translate data into actionable insights.
Attention to detail and ability to thrive in a metrics-driven environment.
Experience collaborating with cross-functional teams and external agencies.

Nice to Have

Marketo certification or equivalent advanced platform experience.
Strong project management and organizational skills.
Curiosity and initiative to identify opportunities for marketing performance improvement.
Excellent communication skills and a team-oriented mindset.

Qualifications

Mid-level professional with 3 years of relevant experience

Benefits & Perks

Comprehensive Health Insurance coverage
24 days of Paid Time Off
ESOP/401K - 15% Company Contribution (US Only)
Company paid Life Insurance
Company paid Long Term Disability

Working at Cai

CAI is committed to living its Foundational Principles: acting with integrity, serving each other and society, and working for the future. The company values excellence, innovation, bold thinking, and a relentless pursuit of improvement. CAI operates at the intersection of wisdom and technology, fostering a collaborative, diverse, and inclusive work environment that emphasizes integrity, service, and continuous advancement.

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