Marketing Operations Strategist - Start Hearing

About the Role

Key Responsibilities

• Develop and refine go-to-market strategies for product launches and customer programs by analyzing market trends, customer behavior, and competitor activities to ensure alignment with business objectives.
• Collaborate with leadership to shape long-term marketing roadmaps, setting measurable goals and defining KPIs that guide tactical execution and resource allocation.
• Build and maintain project-based marketing calendars in collaboration with stakeholders.
• Coordinate campaign components across email, print, web, and retail programs.
• Ensure all deliverables align with timelines and brand standards.
• Support development of digital campaigns including email marketing, social media content, and landing pages.
• Coordinate the creation of customer-facing print materials (flyers, brochures, in-store assets).
• Track campaign performance and support ROI analysis when data is available.
• Recommend and implement improvements to workflows, tools, and documentation.
• Standardize processes for campaign execution and vendor management.
• Collaborate with cross-functional teams to streamline execution and communication.
• Manage relationships with creative, print, and digital vendors, ensuring timely delivery of assets and tracking associated costs.
• Support budget planning and monitor project expenses and purchase orders.
• Organize marketing materials and booth assets for sales events and trade shows.
• Coordinate digital promotional support before and after events.
• Support social media scheduling, posting, and community engagement.
• Assist with email campaign creation and performance tracking.
• Collaborate across departments to ensure cohesive marketing support for customer programs and brand consistency.

Requirements

• Bachelor Degree or equivalent.
• Minimum three years of experience in marketing or related field.
• Understanding of the dispensing marketplace.
• Knowledge of Microsoft Word, Excel, and PowerPoint.
• Strong project coordination and strategic marketing skills.
• Ability to analyze market trends, customer behavior, and competitor activities.
• Experience with digital campaigns, social media, and email marketing.
• Ability to support campaign performance tracking and ROI analysis.

Nice to Have

• Experience with marketing technology and performance marketing.
• Experience with event marketing and trade shows.
• Knowledge of content creation and layout design.
• Experience with vendor relationship management and cost monitoring.

Qualifications

• Bachelor Degree or equivalent.
• Minimum three years of experience.

Benefits & Perks

• Medical, dental, and vision insurance.
• 401(k) retirement plan with company match.
• Company paid life and short-term disability insurance.
• Long-term disability insurance.
• Employee assistance plan.
• Hearing aid benefits.
• Paid Time Off, paid holidays, and floating holidays.
• Paid volunteer service day.
• Paid paternity and maternity leave.
• Tuition reimbursement.