Marketing Ops, Sr Analyst

About the Role

Key Responsibilities

• Manage the operational backbone of a cross-functional, multi-disciplinary team delivering educational campaigns to Aetna members.
• Manage trafficking of marketing campaigns within Aetna content approvals ecosystem, supporting legal and regulatory reviews, preparing responses, and ensuring timely delivery.
• Lead cross-functional Campaign Team implementation meetings, create timelines, track campaign progress, and negotiate blockers.
• Review and approve highly customized test and final proofs across multiple formats and media, utilizing various campaign materials.
• Escalate inaccuracies, inconsistencies, or errors to the Campaign Team and ensure revisions are applied.
• Coordinate between external partners, internal teams, and reviewers on timelines, budgets, and requirements, managing vendor interactions as needed.
• Conduct ongoing monitoring for active campaigns, maintain deliverability reports, and escalate issues to leadership.
• Manage Pod finances and reporting dashboards.
• Support general project management and co-develop key artifacts and processes internally.
• Synthesize learnings from 'test & learn' marketing experiments regularly.
• Stretch role (after 6+ months, with high performance): Own development of some 'behavior change' campaigns end-to-end, including strategy, creative development, and execution.

Requirements

• 2+ years in a marketing operations role within a large corporation, working with email, direct mail, SMS, IVR/phone, paid media, or web.
• 2+ years of general project management experience or marketing strategy/operations experience, or 1-2 years of pre-MBA consulting experience.
• Strong attention to detail to ensure error-free campaign delivery.
• Ability to work autonomously, quickly learn new campaigns, and handle ambiguity.
• Experience working in an Agile methodology and/or rapid test and learn environment.
• Experience within the healthcare industry is preferred.
• Bachelor's degree in marketing or equivalent experience (high school diploma + 4 years relevant experience).

Nice to Have

• Professional experience with Microsoft PowerPoint and Excel.
• Familiarity with project workflow management tools such as Workfront or Smartsheet.
• Experience with healthcare industry and improving member lives.

Qualifications

• Bachelor's degree in marketing or equivalent experience.
• High school diploma plus 4 years of relevant experience.

Benefits & Perks

• Affordable medical plan options.
• 401(k) plan including matching contributions.
• Employee stock purchase plan.
• No-cost programs including wellness screenings, tobacco cessation, weight management, confidential counseling, and financial coaching.
• Paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access, and other benefits depending on eligibility.