Manager 1, Marketing Strategy and Operations, Paramount Brand Studio

CBS Broadcasting

New York, NY

Full Time

Senior

95k-105k

3 days ago

Job Description

About the Role

Paramount Brand Studio is the full-service branded content division of Paramount, committed to developing and implementing coordinated marketing solutions that position brands at the center of culture. The team focuses on driving Paramount Advertising's growth through product marketing, revenue strategy, IP monetization, and sales enablement. They collaborate with various internal teams and external partners to build sponsorships and original branded content that connect with audiences across Paramount's ecosystem, including its iconic IP, platforms, and channels. The company values entertainment, technology, media, and innovative advertising solutions, fostering a dynamic and inclusive work environment.

Key Responsibilities

Develop sales collateral and sponsorship opportunities that engage media buyers and drive revenue.
Collaborate cross-functionally with teams across sales, programming, engineering, production, legal, design, yield, and ad operations to align efforts and secure agreement for sponsorship initiatives.
Act as the internal expert and primary point of contact for both sales and Paramount Brand Studio on Paramount+ and Pluto TV; answering questions, educating on sponsorship opportunities, and leading sales enablement to improve efficiency and growth.
Support inbound RFP responses, priority client programs, and company-wide ad sales growth initiatives by providing specialized expertise from the business unit.
Lead team improvement projects, including process audits and optimizations, to drive greater efficiency and improve work quality.
Stay up-to-date on media industry trends, streaming innovations, ad technology, and the needs of the buying community to ensure offerings stand out from the competition.

Requirements

5+ years of media or marketing experience at a media company, agency, or brand, with a focus on custom marketing solutions or partnerships.
Strong knowledge of media planning, programmatic advertising, and digital media.
Excellent storytelling, writing, and interpersonal skills, able to craft clear and compelling narratives.
Deep cultural awareness with the ability to spot current and emerging trends.
Skilled at simplifying complex information into clear, actionable messaging for sales and clients.
Proven ability to lead multiple projects efficiently and collaborate across teams.
Proficient in presentation tools like PowerPoint, Google Slides, or Keynote, with good design sense.
Committed to finding solutions and solving problems effectively.

Nice to Have

Additional qualifications are not explicitly listed in the description.

Qualifications

Educational background is not explicitly specified in the description.

Benefits & Perks

Medical, dental, vision insurance
401(k) plan
Life insurance coverage
Disability benefits
Tuition assistance program
Paid time off (PTO)
Sales incentive compensation

Working at CBS Broadcasting

Paramount emphasizes inclusion, diversity, and equal opportunity. The company fosters a work environment that values opportunity, access, resources, and rewards for all employees. Paramount is committed to creating an inclusive workplace that supports social impact initiatives and employee benefits, reflecting its core values of diversity and equal employment opportunity.

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