Marketing Operation Specialist

About the Role

Key Responsibilities

• Lead email, social, and web campaigns, ensuring brand consistency and compliance, and monitor performance to guide strategy.
• Manage Pardot journeys and email campaigns, including drip campaigns, optimizing performance through A/B testing and responsive templates.
• Ensure Pardot-Salesforce alignment, maintain clean data, and support accurate lead attribution and segmentation.
• Publish and schedule content via Hootsuite, aligning timing with campaigns and monitoring engagement.
• Assist with logistics, vendor coordination, and budget tracking for trade shows, webinars, and conferences.
• Support listwork by matching attendee names with Salesforce leads, prospects, and accounts.
• Support light website updates, SEO best practices, and monitor web traffic using tools like Google Analytics.

Requirements

• 2-4 years of experience in marketing operations, demand generation, or digital marketing.
• Proficiency in Pardot, Salesforce, and marketing automation platforms.
• Strong analytical skills and experience with reporting tools such as Power BI and Google Analytics.
• Familiarity with GenAI tools (e.g., ChatGPT, CoPilot) and their marketing applications.
• Excellent project management and cross-functional collaboration skills, with experience using platforms such as ClickUp or Trello.
• Ability to design and execute drip campaigns or email nurture flows is a bonus.
• Familiarity with social media management tools like Hootsuite.

Nice to Have

• Experience with designing and executing drip campaigns or email nurture flows.
• Familiarity with GenAI tools (e.g., ChatGPT, CoPilot) and their marketing applications.

Qualifications

• Educational background is not explicitly specified, but relevant experience in marketing operations or digital marketing is required.

Benefits & Perks

• Professional development opportunities and access to modern marketing technologies and evolving AI tools.
• A collaborative, fast-paced team environment that values curiosity, creativity, and continuous learning.
• Opportunities to grow your role as the company scales and to expand your impact.