Marketing Personalization Manager

The Home Depot

Atlanta, GA

Full Time

Senior

9 days ago

Job Description

About the Role

The Home Depot is redefining the future of retail to enable doers to get more done. As the 4th largest retailer and 7th largest ecommerce retailer in the US, our marketing team sits at the intersection of brands, ideas, customers, media and content. We are seeking a Marketing Personalization Manager to be a key architect of enterprise marketing initiatives that are integrated across internal and external channels. This role involves identifying, evaluating, designing, and executing marketing initiatives to support brand building and sales growth, working closely with business partners, marketing and channel leaders, and agency partners to develop and implement multi-channel marketing strategies that enhance customer experience and drive sales.

Key Responsibilities

Help drive demand creation by creating brand awareness activities for internal associates.
Lead and support cross-functional project teams to manage and execute high value initiatives, special projects, and requests for Marketing and Business leaders.
Manage online and offline marketing programs throughout the project lifecycle, including discovery, assessment, program definition, partnership negotiation, creative development, launch, measurement, and reporting.
Design and conduct analysis to evaluate customer and market landscapes, competitors, and current business strategies to build an enterprise brand strategy and channel communications plan aligned with multi-channel marketing strategies.

Requirements

Must be eighteen years of age or older and legally permitted to work in the United States.
A minimum of 5+ years' experience in marketing, communications, or media planning, either at another company or at a media/advertising agency.
Excellent written and verbal communication skills.
Ability to link business goals to communication strategies and creative concepts.
Strong advocate of brand communications strategies and tactics, particularly to internal stakeholders.
Interest in developments in technology and media affecting brand communications and ability to communicate these to relevant stakeholders.
Ability to manage multiple internal and external partnerships and support key brand initiatives.
Bachelor's degree or equivalent in a related field.

Nice to Have

Experience in marketing, media planning, or communications roles.
Ability to connect business goals with communication strategies and creative concepts.
Interest in technological and media developments impacting brand communications.

Qualifications

Bachelor's degree or equivalent in a related field.

Working at The Home Depot

The Home Depot values strategic collaboration, innovation, and a customer-focused approach. The role emphasizes cross-functional teamwork, leadership, and driving results within a comfortable, indoor working environment.

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