Marketing Program Manager

About the Role

Key Responsibilities

• Gather marketing campaign information and objectives from participating teams for new initiatives.
• Develop comprehensive campaign briefs in collaboration with marketing leadership to guide creative execution.
• Communicate campaign briefs, objectives, and direction to key stakeholders, including marketing, eCommerce, retail, and merchandising teams.
• Partner with the Senior Marketing Project Manager to provide clear brief guidance to creative and production teams for timely deliverables.
• Coordinate the launch of campaigns across all designated media and marketing channels.
• Ensure campaign messaging and execution align with defined objectives and brand standards.
• Monitor active marketing campaigns regularly and track key performance indicators (KPIs) against established goals.
• Identify opportunities for optimization and recommend necessary adjustments to improve campaign effectiveness.
• Manage in-flight changes to messaging, media, and content to maintain campaign relevance and performance.
• Analyze cross-channel performance metrics to evaluate campaign success and areas for improvement.
• Report campaign performance insights to marketing leadership, executives, and other stakeholders.

Requirements

• Bachelor's degree (B. A. or B. S.) or equivalent from four-year college in Marketing, Communications, or related business field.
• 1 to 3 years in a relevant brand or performance marketing role.
• Strong written and verbal communication skills.
• Strong cross-functional communication and program management abilities.
• Ability to process disparate information for strategic and analytical purposes.
• Proficient knowledge of Microsoft Office Suite including Word, PowerPoint, and Excel.
• Experience in navigating Tableau or other BI tools is strongly preferred.
• Experience navigating web analytics tools (Google Analytics, Adobe Analytics) and familiarity with digital media platforms and measurement (programmatic, social, digital video) is required.
• Experience with project management tools (i.e., Asana) is preferred.

Nice to Have

• Experience in navigating Tableau or other BI tools.
• Experience with project management tools such as Asana.

Qualifications

• Educational background in Marketing, Communications, or related field.
• Relevant work experience in brand or performance marketing.

Benefits & Perks

• Medical
• Dental
• Vision
• 401(k) (full and part time eligible)
• Vacation
• Sick Time
• Flex Spending Account
• Employee Assistance Program