Marketing Program Manager

Living Spaces

La Mirada, CA

Full Time

Mid Level

76k-101k

8 days ago

Job Description

About the Role

The Marketing Program Manager is responsible for collaborating with cross-functional stakeholders to develop and launch marketing campaign briefs, including messaging and business objectives. They will also be responsible for ensuring that campaigns are properly launched and run across all channels, with adjustments made as needed. The Marketing Program Manager will be tasked with summarizing campaign performance and briefing participating stakeholders.

Key Responsibilities

Gather marketing campaign information and objectives from participating teams for new initiatives.
Develop comprehensive campaign briefs in collaboration with marketing leadership to guide creative execution.
Communicate campaign briefs, objectives, and direction to key stakeholders, including marketing, eCommerce, retail, and merchandising teams.
Partner with the Senior Marketing Project Manager to provide clear brief guidance to creative and production teams for timely deliverables.
Coordinate the launch of campaigns across all designated media and marketing channels.
Ensure campaign messaging and execution align with defined objectives and brand standards.
Monitor active marketing campaigns regularly and track key performance indicators (KPIs) against established goals.
Identify opportunities for optimization and recommend necessary adjustments to improve campaign effectiveness.
Manage in-flight changes to messaging, media, and content to maintain campaign relevance and performance.
Analyze cross-channel performance metrics to evaluate campaign success and areas for improvement.
Report campaign performance insights to marketing leadership, executives, and other stakeholders.

Requirements

Bachelor's degree (B. A. or B. S.) or equivalent from four-year college in Marketing, Communications, or related business field.
1 to 3 years in a relevant brand or performance marketing role.
Strong written and verbal communication skills.
Strong cross-functional communication and program management abilities.
Ability to process disparate information for strategic and analytical purposes.
Proficient knowledge of Microsoft Office Suite including Word, PowerPoint, and Excel.
Experience in navigating Tableau or other BI tools is strongly preferred.
Experience navigating web analytics tools (Google Analytics, Adobe Analytics) and familiarity with digital media platforms and measurement (programmatic, social, digital video) is required.
Experience with project management tools (i.e., Asana) is preferred.

Nice to Have

Experience in navigating Tableau or other BI tools.
Experience with project management tools such as Asana.

Qualifications

Educational background in Marketing, Communications, or related field.
Relevant work experience in brand or performance marketing.

Benefits & Perks

Medical
Dental
Vision
401(k) (full and part time eligible)
Vacation
Sick Time
Flex Spending Account
Employee Assistance Program

Working at Living Spaces

Living Spaces is committed to abiding by all federal, state, and local laws prohibiting employment discrimination. The company values diversity and inclusion, and participates in E-Verify to verify employment eligibility. They emphasize a policy of equal opportunity employment and a respectful, compliant workplace environment.

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