Marketing Project & Campaign Manager Washington, DC - Remote

About the Role

Key Responsibilities

• Develop and implement comprehensive marketing strategies that align with business goals.
• Oversee the planning, execution, and optimization of multichannel marketing campaigns including SEO, social media, email marketing, and content marketing.
• Manage advertising sales initiatives and collaborate on performance marketing efforts to maximize ROI.
• Utilize tools such as Google Analytics and Adobe Creative Suite to analyze campaign performance and generate actionable insights.
• Coordinate with product management teams to ensure alignment of marketing efforts with product launches and updates.
• Create engaging content for various platforms including websites (WordPress), social media (Facebook Advertising), print advertising, and email campaigns.
• Conduct market research to identify trends, customer needs, and the competitive landscape.
• Lead budgeting efforts for marketing projects, ensuring efficient allocation of resources.
• Collaborate with sales teams to support B2B marketing efforts and drive lead generation.

Requirements

• Proficient in SEO, digital marketing, content marketing, and multichannel marketing strategies.
• Experience with marketing automation tools and analytics platforms such as Google Analytics.
• Strong knowledge of HTML for website management and optimization.
• Familiarity with e-commerce strategies and performance marketing techniques.
• Excellent copywriting skills for creating compelling content across various channels.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.
• Strong interpersonal skills for effective collaboration with team members and stakeholders.
• Knowledge of advertising sales processes and budgeting practices.

Nice to Have

• Experience with Adobe Creative Suite.
• Experience with website management and optimization.
• Experience with paid advertising campaigns and social media advertising.

Qualifications

• No specific formal qualifications specified in the description.

Benefits & Perks

• Full-time, contract position paying $51.00 per hour.
• Expected hours: 40 per week.
• Work location: Hybrid remote in Washington, DC 20049.