Marketing Reporting Data Analyst

About the Role

Key Responsibilities

• Prepare and distribute weekly marketing performance reports covering key metrics across channels, campaigns, and integrated programs.
• Monitor and analyze conversion rates for ongoing campaigns, identifying trends, anomalies, and opportunities for optimization.
• Develop and maintain Power BI dashboards to provide real-time visibility into marketing performance.
• Collaborate with campaign managers, integrated marketing teams, and other stakeholders to translate data into actionable insights.
• Perform deep-dive analyses to uncover factors impacting campaign performance and audience engagement.
• Support ad-hoc reporting requests and contribute to quarterly and annual performance reviews.
• Ensure data accuracy, consistency, and compliance with organizational reporting standards.

Requirements

• Bachelor's degree in Marketing, Business Analytics, Statistics, or a related field.
• 5+ years of experience in marketing analytics, data reporting, or a related role.
• Proficiency in Power BI for dashboard creation and data visualization.
• Strong analytical skills with a deep understanding of marketing KPIs (e.g., CTR, CVR, CPL, ROAS).
• Experience working with marketing automation platforms, CRM systems, and digital analytics tools (e.g., Google Analytics, Salesforce, Marketo) is a plus.
• Experience with SQL is a bonus.
• Ability to present findings clearly to both technical and non-technical audiences.
• Strong attention to detail, organizational skills, and a proactive problem-solving mindset.
• Authorized to work in the US without sponsorship.

Nice to Have

• Experience working with marketing automation platforms, CRM systems, and digital analytics tools (e.g., Google Analytics, Salesforce, Marketo).
• Experience with SQL.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Statistics, or a related field.
• 5+ years of relevant experience.

Benefits & Perks

• Base wage range of $82,000-$132,000, considering location, experience, and certifications.
• Eligibility for additional compensation such as annual bonuses or sales incentives based on performance.
• US-based employees gain access to healthcare benefits, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, stock awards, and an employee stock purchasing plan.