Marketing Research Project Manager

Humana

Topeka, KS

Full Time

Senior

95k-131k

about 1 month ago

Job Description

About the Role

Humana's Corporate Marketing organization is seeking a Marketing Research Project Manager to join the Market Research team as a Senior Market Research Professional. This role involves working remotely anywhere in the US to discover and illuminate insights into market conditions and customer needs, helping to reduce risks and maximize opportunities for Humana, ultimately aiming to improve the health of the people served. The position requires collaboration with marketing partners and business lines to define learning agendas and strategic insights, ensuring that business teams understand and hear the voice of the customer and stakeholders.

Key Responsibilities

Determine the key business questions to be answered for each project
Scope the research audience and secure research samples if not using a panel
Select appropriate research vendors from an approved set of research partners
Partner with vendors to identify the best research methodology
Gain approvals and alignment on research instruments including legal and compliance
Project manage the vendor through the research process
Work with vendors to analyze data and deliver initial reports
Collaborate with vendors to deliver final reports focused on insights and strategic direction
Present insights to all stakeholders
Assist other researchers on larger or more complex projects
Manage research budgets and track research operations

Requirements

Bachelor's degree or higher in Market Research, Data Analytics, Marketing, Communications, or Business
5+ years of marketing research experience in both qualitative and quantitative projects
Experience with and understanding of various research methodologies
Strong project management skills and proactive problem-solving abilities
Ability to translate data into compelling stories through insights and data visualization
Strong presentation skills and experience communicating strategies to senior management

Nice to Have

Master's degree or other graduate degree
Experience in the healthcare and/or health insurance industries
Healthcare or provider research experience
Medicare/Senior consumer research experience
Experience in market research with low-income consumers

Qualifications

Formal educational background as specified in requirements

Benefits & Perks

Health benefits effective day 1
Paid time off, holidays, volunteer time, and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance and scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities

Working at Humana

Humana values personal identity protection and promotes a caring community focused on putting health first. The company emphasizes diversity, inclusion, and employee well-being through various benefits and support programs, fostering a work environment that encourages personal wellness, professional growth, and community involvement.

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