Marketing Research Project Manager

Humana

Boise, ID

Full Time

Senior

9 days ago

Job Description

About the Role

Humana's Corporate Marketing organization is seeking a Marketing Research Project Manager to join the Market Research team as a Senior Market Research Professional. This role can be performed remotely anywhere in the US. The team aims to discover insights into market conditions and customer needs to reduce risks and maximize opportunities, ultimately improving the health of the people served by Humana. The role involves working with marketing partners and business lines to define learning agendas and ensure that business teams understand and hear the voice of the customer and stakeholders.

Key Responsibilities

Determine the key business questions to be answered
Scope the right research audience
Secure research sample (if not using a panel)
Select the appropriate vendor from the approved set of research partners
Partner with the vendor to identify the best research methodology
Gain approvals and alignment on research instruments including legal and compliance
Project manage the vendor through the research process
Collaborate with the vendor to analyze data and deliver initial reports
Work with the vendor to produce a final report focused on insights and strategic direction
Present insights to all stakeholders
Assist other researchers on larger, more complex projects and assignments
Manage research budgets and track expenses
Support research operations as needed

Requirements

Bachelor's degree or higher in Market Research, Data Analytics, Marketing, Communications, or Business
5+ years of marketing research experience in both qualitative and quantitative projects
Experience with and understanding of various research methodologies
Strong project management skills and proactive obstacle resolution
Ability to translate data into compelling stories through insights and data visualization
Strong presentation skills and experience communicating strategies to senior management