Marketing Revenue Data Analyst

About the Role

Key Responsibilities

• Monitor and analyze the marketing pipeline within Salesforce Sales Cloud and Marketing Cloud, tracking lead movement across all funnel stages.
• Develop and optimize dashboards in Salesforce and BI tools to provide real-time visibility into pipeline performance, conversion rates, and revenue impact.
• Extract, transform, and analyze data from Salesforce Sales Cloud and Marketing Cloud using APIs, data exports, and automation tools.
• Assess marketing effectiveness by analyzing campaign performance, attribution models, and lead conversion metrics within Salesforce.
• Monitor data integrity across CRM, analytics, and marketing platforms, identifying data inconsistencies.
• Collaborate cross-functionally with marketing and sales teams to provide data-driven recommendations for improving pipeline efficiency.
• Support forecasting and goal setting, leveraging historical data and predictive analytics to establish benchmarks for lead generation and pipeline performance.

Requirements

• Experience working with Salesforce Sales Cloud and Marketing Cloud, including data extraction, API usage, and automation.
• Strong analytical skills with expertise in CRM reporting, data visualization tools Power BI, or similar.
• Ability to work with raw/big data using excellent skills in at least one of SQL, Python, or Pyspark.
• Understanding of marketing attribution, lead scoring, and campaign tracking.
• Familiarity with pipeline forecasting models and revenue impact analysis.
• Ability to translate complex data into actionable insights for marketing and sales teams.

Nice to Have

• Experience in BtoB marketing performance measurement of over 3 years.
• Knowledge of BtoB marketing.
• Experience with analytical & performance reporting tools such as PowerBI and Google Analytics.
• Financial acumen.
• Strong analytical mindset.
• Collaborator and team player.
• Fluent in English.