Marketing Specialist

ICF

Trenton, NJ

Full Time

Mid Level

61k-103k

11 days ago

Job Description

About the Role

The Marketing Specialist will be part of the energy Account Services team, supporting all aspects of marketing including advertising, strategic planning, research, social media, events, outreach, and partnerships. The role involves working with a creative and media services group to develop and implement marketing campaigns that help clients and communities use less energy, save money, and protect the environment. The position is based in Newark, NJ, with remote or hybrid options, and involves periodic work at the Newark office with minimal local travel. The company values work-life balance, community investment, professional development, and offers various benefits.

Key Responsibilities

Assist with the marketing and advertising of B2C energy efficiency programs for a large utility located in New Jersey.
Work with the Account Services team to develop and implement marketing and communications plans to educate B2C customers about energy efficiency and drive participation in energy efficiency programs for businesses.
Coordinate with ICF Creative Services team to fulfill the development of marketing materials including advertising campaigns, websites, emails, direct mail campaigns, videos, print, outdoor, etc.
Work with the ICF Media Services team to develop, propose, and implement marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across online, email, print, social media, etc.
Prepare monthly reports on activities, media analytics, and results of the marketing program.
Help develop presentations using PowerPoint and other tools.
Track and report on marketing campaign metrics.
Prepare and manage printing requests to ensure collateral is in market at all times.
Track multiple team deliverables on deadlines using Microsoft Project, Excel spreadsheets, SharePoint, and other digital tools.

Requirements

A bachelor’s degree in Communications, Marketing, Advertising, or related majors, or one year of related experience in lieu of education.
2+ years of work experience in marketing, advertising, social marketing, or related field, particularly in B2C marketing at an advertising agency or consulting firm.
Ability to pass a background check, and optionally a valid driver’s license and Motor Vehicle Records (MVR) check.
Proficiency in Microsoft Suite, especially PowerPoint and Excel.
Strong written and verbal communication skills.
Capacity to prioritize tasks with competing deadlines in a multitasking environment.
Experience or exposure to Google Analytics and reporting software.

Nice to Have

Internship at an advertising agency and/or experience working on a B2C marketing account.
Experience managing advertising, collateral development, digital, and social media projects.
Interest in and commitment to energy efficiency, the environment, and sustainable living.

Qualifications

Educational background in Communications, Marketing, Advertising, or related fields.
Relevant work experience in marketing or advertising.

Benefits & Perks

Flexible workplace arrangements and work-life balance.
Donation matching and volunteer opportunities.
Tuition reimbursement and access to professional development resources.
401k matching and Employee Stock Purchase Plan.

Working at ICF

ICF is a global advisory and technology services provider that combines expertise with cutting-edge technology to help clients solve complex challenges. The company promotes a workplace where everyone can thrive, values diversity and inclusion, and is committed to equal opportunity employment. They provide reasonable accommodations for applicants and emphasize integrity and fairness in their hiring process.

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