Marketing Specialist

About the Role

Key Responsibilities

• Develop, execute, and evaluate integrated marketing strategies that highlight MassArt's programs, people, and campus culture to support enrollment goals.
• Collaborate closely with Admissions, Alumni, and academic departments to ensure messaging is aligned with MassArt's mission and the distinctiveness of a public institution of art and design.
• Leverage audience insights, market trends, and knowledge of the art and design industry to shape campaign approaches.
• Lead and manage marketing projects from concept through execution, ensuring timely, high-quality, and on-brand deliverables.
• Coordinate with Admissions and other internal partners, as well as external agencies and vendors as needed.
• Track project timelines, budgets, and deliverables; proactively communicate updates and resolve challenges.
• Develop and implement digital campaigns across multiple channels (paid and organic social, email, web, and digital advertising) to engage prospective students at all levels.
• Grow MassArt's presence on social media platforms (Instagram, Facebook, LinkedIn, X, etc.) by curating visually engaging, creative content.
• Monitor, analyze, and report on digital engagement and campaign effectiveness; adapt strategies based on insights and analytics.
• Partner with Admissions, Alumni, students, and other stakeholders to produce compelling stories showcasing MassArt's community, programs, and impact.
• Develop content that reflects diversity and creativity, elevating student, faculty, and alumni voices.
• Ensure consistency and authenticity of brand voice and visual identity across all channels.

Requirements

• Bachelor's degree in marketing, communications, arts administration, or a related field; master's degree a plus.
• 3 years of professional experience in marketing, with at least 1-2 years in higher education admissions, enrollment management, or the arts preferred.
• Demonstrated success managing integrated marketing campaigns, including digital, social, and email marketing.
• Understanding of creative communities and the value proposition of an art and design college.
• Strong project management and organizational skills to handle multiple projects and priorities.
• Excellent written, verbal, visual, and interpersonal communication skills.
• Proficiency with digital marketing platforms (content management systems, social media management tools, analytics dashboards).
• Collaborative mindset.

Nice to Have

• Experience with CRM systems, enrollment marketing automation, or higher education admissions marketing.
• Familiarity with the art and design industry, creative trends, and the higher education landscape.

Qualifications

• Relevant educational background as specified in requirements.

Benefits & Perks

• Comprehensive employee benefits package (details available via provided link).
• Supportive work environment that values diversity and inclusion.
• Opportunities for professional growth and development.